--- title: Harger Howe Recruitment Marketing Blog | Erica Bettencourt description: Marketing Contributor --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe\_Logo\_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe\_Logo\_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Harger Howe Recruitment Marketing Blog - [Home](https://hargerhowe.com/) - Blog ## Erica Bettencourt ![Erica Bettencourt](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) Marketing Contributor ### Recent Posts [![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-474299564.jpg?width=323&name=ThinkstockPhotos-474299564.jpg)](https://inbound.hargerhowe.com/blog/avoid-these-instagram-mistakes) [Sep172015](https://inbound.hargerhowe.com/blog/archive/2015/09/17) ## [Avoid These Common Instagram Mistakes](https://inbound.hargerhowe.com/blog/avoid-these-instagram-mistakes) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media) [by Erica Bettencourt](https://inbound.hargerhowe.com/blog/author/erica-bettencourt) [September 17, 2015](https://inbound.hargerhowe.com/blog/archive/2015/09/17) Instagram is a powerful tool when used correctly. The app's community is made up of 300 Million active user accounts. With over 30 Billion photos shared, it is easy to fade into the clutter. Prevent that from happening to your account by avoiding these common mistakes. [Details](https://inbound.hargerhowe.com/blog/avoid-these-instagram-mistakes) [![ThinkstockPhotos-964194796](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-964194796.jpg?width=323&name=ThinkstockPhotos-964194796.jpg)](https://inbound.hargerhowe.com/blog/5-tips-to-seo-success-infographic) [Aug142015](https://inbound.hargerhowe.com/blog/archive/2015/08/14) ## [5 Tips To SEO Success \[INFOGRAPHIC\]](https://inbound.hargerhowe.com/blog/5-tips-to-seo-success-infographic) [SEO and Analytics](https://inbound.hargerhowe.com/blog/topic/seo-and-analytics) [by Erica Bettencourt](https://inbound.hargerhowe.com/blog/author/erica-bettencourt) [August 14, 2015](https://inbound.hargerhowe.com/blog/archive/2015/08/14) SEO and user experience are mutually dependent. When done the right way, anything that is good for the user's experience is also good for SEO and vice versa. By focusing on the user and providing them with the best experience possible, the search engine optimization should naturally follow suit. If… [Details](https://inbound.hargerhowe.com/blog/5-tips-to-seo-success-infographic) [![](https://inbound.hargerhowe.com/hs-fs/hubfs/bigstock-Brand-8013323-700x467.jpg?width=323&name=bigstock-Brand-8013323-700x467.jpg)](https://inbound.hargerhowe.com/blog/recruitment-branding-101) [Jul302015](https://inbound.hargerhowe.com/blog/archive/2015/07/30) ## [Recruitment Branding 101](https://inbound.hargerhowe.com/blog/recruitment-branding-101) [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [Recruitment Branding](https://inbound.hargerhowe.com/blog/topic/recruitment-branding) [by Erica Bettencourt](https://inbound.hargerhowe.com/blog/author/erica-bettencourt) [July 30, 2015](https://inbound.hargerhowe.com/blog/archive/2015/07/30) Recruitment branding is commonly known as employer branding. Universum Global defines it as, “the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company’s… [Details](https://inbound.hargerhowe.com/blog/recruitment-branding-101) [1](https://inbound.hargerhowe.com/blog/author/erica-bettencourt/page/1) ### Recent Articles [![Ai is Changing Recruiting. The Strategy is Still Human](https://inbound.hargerhowe.com/hubfs/GettyImages-2194093558.jpg)](https://inbound.hargerhowe.com/blog/ai-is-changing-recruiting.-the-strategy-is-still-human) [Ai is Changing Recruiting. The Strategy is Still Human](https://inbound.hargerhowe.com/blog/ai-is-changing-recruiting.-the-strategy-is-still-human) *September 24, 2026* [![The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/hubfs/GettyImages-1492515462.jpg)](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) [The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) *September 16, 2026* [![Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/hubfs/GettyImages-1387619421.jpg)](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) [Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) *September 14, 2026* [![Are You Recruiting for the Job Physicians Want?](https://inbound.hargerhowe.com/hubfs/GettyImages-1215372625.jpg)](https://inbound.hargerhowe.com/blog/are-you-recruiting-for-the-job-physicians-want) [Are You Recruiting for the Job Physicians Want?](https://inbound.hargerhowe.com/blog/are-you-recruiting-for-the-job-physicians-want) *September 08, 2026* [![Building the Workforce Before You Need It](https://inbound.hargerhowe.com/hubfs/GettyImages-2275198934.jpg)](https://inbound.hargerhowe.com/blog/building-the-workforce-before-you-need-it) [Building the Workforce Before You Need It](https://inbound.hargerhowe.com/blog/building-the-workforce-before-you-need-it) *August 26, 2026* [![If Nobody Hires the Next Generation, Where Will the Experienced Talent Come From?](https://inbound.hargerhowe.com/hubfs/GettyImages-2189183736.jpg)](https://inbound.hargerhowe.com/blog/if-nobody-hires-the-next-generation-where-will-the-experienced-talent-come-from) [If Nobody Hires the Next Generation, Where Will the Experienced Talent Come From?](https://inbound.hargerhowe.com/blog/if-nobody-hires-the-next-generation-where-will-the-experienced-talent-come-from) *August 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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