--- title: Harger Howe Recruitment Marketing Blog | Erica Bettencourt description: Marketing Contributor --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe\_Logo\_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe\_Logo\_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png)](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Harger Howe Recruitment Marketing Blog - [Home](https://hargerhowe.com/) - Blog ## Erica Bettencourt ![Erica Bettencourt](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) Marketing Contributor ### Recent Posts [![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-474299564.jpg?width=323&name=ThinkstockPhotos-474299564.jpg)](https://inbound.hargerhowe.com/blog/avoid-these-instagram-mistakes) [Sep172015](https://inbound.hargerhowe.com/blog/archive/2015/09/17) ## [Avoid These Common Instagram Mistakes](https://inbound.hargerhowe.com/blog/avoid-these-instagram-mistakes) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media) [by Erica Bettencourt](https://inbound.hargerhowe.com/blog/author/erica-bettencourt) [September 17, 2015](https://inbound.hargerhowe.com/blog/archive/2015/09/17) Instagram is a powerful tool when used correctly. The app's community is made up of 300 Million active user accounts. With over 30 Billion photos shared, it is easy to fade into the clutter. Prevent that from happening to your account by avoiding these common mistakes. [Details](https://inbound.hargerhowe.com/blog/avoid-these-instagram-mistakes) [![ThinkstockPhotos-964194796](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-964194796.jpg?width=323&name=ThinkstockPhotos-964194796.jpg)](https://inbound.hargerhowe.com/blog/5-tips-to-seo-success-infographic) [Aug142015](https://inbound.hargerhowe.com/blog/archive/2015/08/14) ## [5 Tips To SEO Success \[INFOGRAPHIC\]](https://inbound.hargerhowe.com/blog/5-tips-to-seo-success-infographic) [SEO and Analytics](https://inbound.hargerhowe.com/blog/topic/seo-and-analytics) [by Erica Bettencourt](https://inbound.hargerhowe.com/blog/author/erica-bettencourt) [August 14, 2015](https://inbound.hargerhowe.com/blog/archive/2015/08/14) SEO and user experience are mutually dependent. When done the right way, anything that is good for the user's experience is also good for SEO and vice versa. By focusing on the user and providing them with the best experience possible, the search engine optimization should naturally follow suit. If… [Details](https://inbound.hargerhowe.com/blog/5-tips-to-seo-success-infographic) [![](https://inbound.hargerhowe.com/hs-fs/hubfs/bigstock-Brand-8013323-700x467.jpg?width=323&name=bigstock-Brand-8013323-700x467.jpg)](https://inbound.hargerhowe.com/blog/recruitment-branding-101) [Jul302015](https://inbound.hargerhowe.com/blog/archive/2015/07/30) ## [Recruitment Branding 101](https://inbound.hargerhowe.com/blog/recruitment-branding-101) [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [Recruitment Branding](https://inbound.hargerhowe.com/blog/topic/recruitment-branding) [by Erica Bettencourt](https://inbound.hargerhowe.com/blog/author/erica-bettencourt) [July 30, 2015](https://inbound.hargerhowe.com/blog/archive/2015/07/30) Recruitment branding is commonly known as employer branding. Universum Global defines it as, “the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company’s… [Details](https://inbound.hargerhowe.com/blog/recruitment-branding-101) [1](https://inbound.hargerhowe.com/blog/author/erica-bettencourt/page/1) ### Recent Articles [![Rethinking Candidate Screening in the Age of AI](https://inbound.hargerhowe.com/hubfs/GettyImages-2222461117.jpg)](https://inbound.hargerhowe.com/blog/rethinking-candidate-screening-in-the-age-of-ai) [Rethinking Candidate Screening in the Age of AI](https://inbound.hargerhowe.com/blog/rethinking-candidate-screening-in-the-age-of-ai) *October 26, 2026* [![The AI Skills Gap: Finding Candidates With The Right Skills](https://inbound.hargerhowe.com/hubfs/GettyImages-2207162096.jpg)](https://inbound.hargerhowe.com/blog/the-ai-skills-gap-finding-candidates-with-the-right-skills) [The AI Skills Gap: Finding Candidates With The Right Skills](https://inbound.hargerhowe.com/blog/the-ai-skills-gap-finding-candidates-with-the-right-skills) *October 19, 2026* [![The Physician Benefits Gap: What Candidates Aren't Seeing in Job Listings](https://inbound.hargerhowe.com/hubfs/GettyImages-2235702740.jpg)](https://inbound.hargerhowe.com/blog/the-physician-benefits-gap-what-candidates-arent-seeing-in-job-listings) [The Physician Benefits Gap: What Candidates Aren't Seeing in Job Listings](https://inbound.hargerhowe.com/blog/the-physician-benefits-gap-what-candidates-arent-seeing-in-job-listings) *October 13, 2026* [![Physician Recruitment on a Smaller Budget](https://inbound.hargerhowe.com/hubfs/GettyImages-2214228755.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-on-a-smaller-budget) [Physician Recruitment on a Smaller Budget](https://inbound.hargerhowe.com/blog/physician-recruitment-on-a-smaller-budget) *October 12, 2026* [![When Recruiting Gets Easier, Strategy Matters More](https://inbound.hargerhowe.com/hubfs/GettyImages-2194093558.jpg)](https://inbound.hargerhowe.com/blog/when-recruiting-gets-easier-strategy-matters-more) [When Recruiting Gets Easier, Strategy Matters More](https://inbound.hargerhowe.com/blog/when-recruiting-gets-easier-strategy-matters-more) *September 24, 2026* [![The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/hubfs/GettyImages-1492515462.jpg)](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) [The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) *September 16, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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