--- title: Harger Howe Recruitment Marketing Blog | Jennifer Sopczak description: Jennifer began her advertising career as an Assistant Producer for the local CBS affiliate, KHOU Channel 11, after graduating from the Art Institute of Houston with a degree in Visual Communications. In 1990, she was recruited by Harger Howe to service key accounts where her media negotiation and customer service skills promoted her to Account Director. In 2000, Jennifer left to pursue a career at an international recruitment advertising agency overseeing, preparing and implementing campaigns for local and national clientele in the healthcare and energy industries. In 2003, Jennifer was recruited back to Harger Howe to manage the agency’s major healthcare accounts. Today, she is a Managing Partner and is able to utilize the knowledge she obtained working side-by-side with Harger Howe’s principal owners offering touchpoint advertising and marketing solutions. --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe\_Logo\_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe\_Logo\_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Harger Howe Recruitment Marketing Blog - [Home](https://hargerhowe.com/) - Blog ## Jennifer Sopczak ![Jennifer Sopczak](https://inbound.hargerhowe.com/hubfs/HargerHoweLogoSquare.png) Jennifer began her advertising career as an Assistant Producer for the local CBS affiliate, KHOU Channel 11, after graduating from the Art Institute of Houston with a degree in Visual Communications. In 1990, she was recruited by Harger Howe to service key accounts where her media negotiation and customer service skills promoted her to Account Director. In 2000, Jennifer left to pursue a career at an international recruitment advertising agency overseeing, preparing and implementing campaigns for local and national clientele in the healthcare and energy industries. In 2003, Jennifer was recruited back to Harger Howe to manage the agency’s major healthcare accounts. Today, she is a Managing Partner and is able to utilize the knowledge she obtained working side-by-side with Harger Howe’s principal owners offering touchpoint advertising and marketing solutions. ### Recent Posts [![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-477428642.jpg?width=323&name=ThinkstockPhotos-477428642.jpg)](https://inbound.hargerhowe.com/blog/social-media-strategy-are-you-customizing-it-for-recruitment) [Dec032015](https://inbound.hargerhowe.com/blog/archive/2015/12/03) ## [Social Media Strategy: Are You Customizing it for Recruitment?](https://inbound.hargerhowe.com/blog/social-media-strategy-are-you-customizing-it-for-recruitment) [social media recruitment advertising](https://inbound.hargerhowe.com/blog/topic/social-media-recruitment-advertising), [recruitment advertising](https://inbound.hargerhowe.com/blog/topic/recruitment-advertising) [by Jennifer Sopczak](https://inbound.hargerhowe.com/blog/author/jennifer-sopczak) [December 03, 2015](https://inbound.hargerhowe.com/blog/archive/2015/12/03) What is social media recruitment? Simply put, it is the use of social media platforms to inform relevant talent of opportunities within your company. While millennials make up the largest group of social media users, the 45-64 demographic is rapidly becoming more active. Social media recruiting… [Details](https://inbound.hargerhowe.com/blog/social-media-strategy-are-you-customizing-it-for-recruitment) [1](https://inbound.hargerhowe.com/blog/author/jennifer-sopczak/page/1) ### Recent Articles [![Ai is Changing Recruiting. The Strategy is Still Human](https://inbound.hargerhowe.com/hubfs/GettyImages-2194093558.jpg)](https://inbound.hargerhowe.com/blog/ai-is-changing-recruiting.-the-strategy-is-still-human) [Ai is Changing Recruiting. The Strategy is Still Human](https://inbound.hargerhowe.com/blog/ai-is-changing-recruiting.-the-strategy-is-still-human) *September 24, 2026* [![The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/hubfs/GettyImages-1492515462.jpg)](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) [The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) *September 16, 2026* [![Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/hubfs/GettyImages-1387619421.jpg)](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) [Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) *September 14, 2026* [![Are You Recruiting for the Job Physicians Want?](https://inbound.hargerhowe.com/hubfs/GettyImages-1215372625.jpg)](https://inbound.hargerhowe.com/blog/are-you-recruiting-for-the-job-physicians-want) [Are You Recruiting for the Job Physicians Want?](https://inbound.hargerhowe.com/blog/are-you-recruiting-for-the-job-physicians-want) *September 08, 2026* [![Building the Workforce Before You Need It](https://inbound.hargerhowe.com/hubfs/GettyImages-2275198934.jpg)](https://inbound.hargerhowe.com/blog/building-the-workforce-before-you-need-it) [Building the Workforce Before You Need It](https://inbound.hargerhowe.com/blog/building-the-workforce-before-you-need-it) *August 26, 2026* [![If Nobody Hires the Next Generation, Where Will the Experienced Talent Come From?](https://inbound.hargerhowe.com/hubfs/GettyImages-2189183736.jpg)](https://inbound.hargerhowe.com/blog/if-nobody-hires-the-next-generation-where-will-the-experienced-talent-come-from) [If Nobody Hires the Next Generation, Where Will the Experienced Talent Come From?](https://inbound.hargerhowe.com/blog/if-nobody-hires-the-next-generation-where-will-the-experienced-talent-come-from) *August 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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