It could be argued that the most important thing about advertising for any kind of service or job is knowing and marketing to the appropriate audience. The problem is, sometimes people know who their audience is, but they have no idea how to locate them! Fortunately, in the age of social media, we no longer have that issue. For instance, with Facebook and Twitter we can target audiences that want to know more about a particular product, service or job opening.
As an agency, we have seen a huge increase in the use of individualized Facebook ad campaigns for recruitment advertising. One month-long ad, with an engaging photo and a click-through link to a microsite typically generates more interest with both passive and active job seekers than a print ad campaign. While print ads are still valuable for certain types of positions, if you need to fill a position quickly or are having a hiring fair you should really be marketing on Facebook. The ability to segment your audience by filtering and adding in more specific groups and radius criteria is absolutely invaluable.
Twitter is also a great resource that allows us to market right to Twitter handles that are directly relevant to a job opening. Associations for surgery, nursing and much more are all on the Twitter bandwagon and you can put a tweet right into their feed! Twitter is how most people get their news these days and you want to be their top story.
One of the best things about recruitment advertising with social media versus conventional print is the ability to set your budget. Spend as much or as little as you have on hand. We do recommend a certain budget to maximize gains, but overall, the process is affordable and quick. These social platforms allow you to get the results you need without breaking the bank.