Did you know that there are over 5 million professionals in the healthcare industry that use LinkedIn? It’s true! LinkedIn’s Healthcare in the United States Industry Report 2016 conducted comprehensive research about the industry and they have noted several trends that are extremely relevant to a modern, innovative healthcare recruitment strategy. Here are some of the top points healthcare recruiters should know about the industry.
There has been an uptick in employment within the healthcare industry of 1.5% across the United States in the past year. This increase will directly effect how difficult it is to source candidates. Because of this, LinkedIn mentioned, “you’ll need to work more actively to find, attract and win the right talent.”
Of that growth, here are areas by percentage that have increased their healthcare hiring significantly:
- Austin, TX – 5.8%
- Fort Myers, FL – 5.7%
- Springfield, IL – 5.7%
- Santa Barbara, CA – 4.9%
- Charlotte, NC – 4.9%
- Eugene, OR – 4.8%
- Lafayette, LA – 4.8%
- Fort Pierce, FL – 4.8%
- Sarasota, FL – 4.7%
- Raleigh-Durham, NC – 4.6%
LinkedIn suggests that if you are trying to pull from these areas, consider moving to nearby locations to sample from a candidate audience that is slightly less competitive.
When recruiters start to market an open position to healthcare candidates, they need to consider what those potential employees really want. According to LinkedIn, current healthcare candidates are motivated to take jobs ranked by percentage:
- Career path / opportunity – 67%
- Better compensation / benefits – 63%
- Better fit for my skills and interests – 53%
- Believe in company’s direction – 50%
- More challenge – 49%
The next time you contact a candidate, make sure to take the factors above into consideration. All communication with potential hires should focus on their needs and wishes if you want to get them to sign on the dotted line.
LinkedIn offers several suggestions for getting the attention of top healthcare talent:
1. Join popular LinkedIn groups
The most popular according to the report are: Advanced Practice: Physician Assistant, Nurse Practitioner, Healthcare Executives Network, Medical Group Management Association, Medical Billing & Coding Forum, and the Dentist Network)
2. Find out what topics your candidates are reading about
The most engaging topics according to the report are: Trigger Point Therapy, Employee Engagement, Healthcare, Confidence Building, Medical Billing, Pain Management, Back Pain and Health Insurance.
3. Include skills
When you put together job descriptions, make sure to include skills that will be used as search terms on LinkedIn. According to the report, the top skills within the healthcare industry are: Healthcare, Hospitals, Medicine, Clinical Research and Healthcare Management.
Of those healthcare professionals that are active on LinkedIn, 33% are looking to network, 37% are watching industry trends or participating in relevant discussions and 39% are either people or companies who are trying to learn what fellow professionals are doing. Those numbers suggest that the LinkedIn field is wide open for recruiters to engage with active and passive talent. So what are you waiting for?
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