As many of our clients know, we are a Hubspot Partner Certified Agency. For those of you who were unaware of this, that means we are experts at inbound marketing and that we have gone through rigorous test to ensure that we are proficient in the latest software and techniques for our industry. We began working with Hubspot over a year ago and became certified this past February and we have been actively using the system to promote our agency as well as many of our clients with great results. However, this blog post isn’t about plugging specific systems, it’s about what we will be bringing to our clients who utilize our services in 2017!
Last year, Matt, Erica and I went to our first INBOUND conference where we learned an incredible amount about out-of-the-box social media promotion strategies, tailoring sales techniques and client/candidate nurturing methods.
Matt, our Director of Client Service noted that he, “learned a lot about the value of content. It’s not just about putting content live, but it is about finding out what is valuable to our audience so that it increases quality traffic.”
Erica, one of our social media experts mentioned that she enjoyed attending INBOUND because she, “was surrounded by like-minded individuals who gave lots of tips and tricks on inbound marketing. It gave me the opportunity to delve even deeper into SEO and content creation.”
Personally, I feel like the most valuable things I learned centered around persona-based marketing, reading analytics and developing and social media campaigns that capture attention.
This year, we are excited to learn even more. This year's INBOUND16 conference has recommended agendas you can use to plan out your days. They are as follows:
- Never Before Seen
- Audience Favorites
- New & Noteworthy in Marketing
- New & Noteworthy in Sales
- Creativity & Design
- Executive Leadership
- Executive Strategy
- Future of Marketing
- Global Perspectives
- Growth Hacking
- Hubspot Customer
- Marketing – Advanced Techniques
- Marketing – Analytics
- Marketing – Content
- Marketing – Fundamentals
- Marketing – New Trends
- Marketing – Nurturing & Email
- Marketing – Social
- People, Culture & Diversity
- Sales – Advanced Techniques
- Sales – Executive Strategy
- Sales – Fundamentals
- Sales – Frontline Tactics
- Sales & Marketing Alignment
- Science of Inbound
- Women in Business
- Women in Marketing
- Women in Sales
I expect that our President, Mike will lean towards the leadership and strategy sessions, but I wanted to ask our clients and recruiter audience what areas they’d like our team to focus on so that we can continue to serve you in the best possible manner. Right off the bat I know that we are very interested in learning more about analytics, advanced email techniques and of course, what is NEW…but your input matters.
Reach out to us with your suggestions and we will make sure to take them into account when it comes time to choosing our sessions.
