Just recently, we were in a new business meeting with some savvy physician recruiters. In this meeting we discussed how our company rewrites physician job descriptions for our clients so that they don’t have to. However, one person brought up a great point.
With certain high profile searches, there are a lot of moving parts and it’s just easier in some cases for the physician recruiters to write it themselves. Yes, that is true sometimes, but often we find that the physician job descriptions that result from a rushed recruiter and a stressed search chair turn out something like this…
Just…a LOT
Between search chairs, attending physicians, the recruiters and any other person who gets involved in the writing process, the document can become overwhelming. We’ve received job descriptions that are five pages long. While we appreciate the time it took to generate that amount of information, the sad fact is, no one is going to read it other than us.
*Scary fact: some physician recruiters who don’t use a recruitment advertising agency for their copy needs post that whole five page document online…
It’s Crowded!
Physician are busy and therefore when it comes to job searching they prefer scannable job descriptions. They need to be able to be digested on many different platforms and devices quickly and in order to achieve that, they need to be clean and readable. Oftentimes physician candidates are reading them on the go, so it’s important that they can understand the job description and apply easily.
Some of the job descriptions we see out there on the wide network of physician job boards look something like this:
OPPORTUNITY! Blah. Chaos. Lots of good information crammed together. Just read all of this. It’s awesome. IT’S ALSO IN ALL CAPS SOMETIMES. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Are you still reading this? It’s a GREAT PHYSICIAN OPPORTUNITY! Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah. Blah, blah, blah.
Did you read that? NOPE! It’s because it’s all one block of text. It doesn’t matter what it contains because no one has time to read like that. You might be offering the best physician career ever, but if your post looks like that…forget about it.
Items that make reading easier include:
- Selective Bolding
- Setting apart key details (like location, shift and company)
- Bullets
- Hyperlinks for easy clicking and applying
- White space
Nebulous
While not all parts of a physician job can be summarized in a job description, it shouldn’t leave the candidate thinking...
Relevant details that physicians want to know include:
- Information about the area
- Salary, if available
- Details about the healthcare system where the job is located
- What makes this career opportunity unique
- A quick overview of the benefits you offer
We have complete faith that all recruiters are capable of writing a stellar physician job description, but wouldn’t it be nice if you had the kind of information featured in this blog all together in one place so that you could reference it?
You can (and it’s free)!
