--- title: Radio Recruitment is Becoming More Visual Than Ever description: As a recruitment ad agency, we run many radio recruitment campaigns both through traditional stations and via streaming platforms image: https://inbound.hargerhowe.com/hubfs/ThinkstockPhotos-500395138.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Radio Recruitment is Becoming More Visual Than Ever - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - Radio Recruitment is Becoming More... [radio advertising](https://inbound.hargerhowe.com/blog/topic/radio-advertising) ![ThinkstockPhotos-500395138.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-500395138.jpg?width=723&name=ThinkstockPhotos-500395138.jpg) [Jan112017](https://inbound.hargerhowe.com/blog/archive/2017/01/11) **Audio version** As a recruitment ad agency, we run many radio recruitment campaigns both through traditional stations and via streaming platforms. We have seen great results from both mediums, but the fact is, not many recruiters have entertained the idea of a streaming radio campaign. We think this is a mistake! In 2017, recruiters should really be considering adding in streaming radio recruitment to their arsenal of tools. Why? Don’t worry, we’re going to tell you. **Increased Attendance** In our experience radio works really well for promoting live recruitment events because it is championing an actionable step such as learning about a job fair on a careers microsite. Streaming radio ads through services like Pandora allows us to utilize visuals that are clickable as well as the traditional vocal call to action. These visuals are just an added incentive for candidates to click and RSVP to your recruitment event. Take advantage of it! **More Options in General** Though there are multiple options for streaming radio providers with various ad options, Pandora in particular has announced the following changes to their streaming advertising for 2017 advertisers: **Mobile Creative Placement** Pandora has committed to containing the artwork within the place where the album cover is featured presumably to provide a better ad experience for users. **A Better Way to Dismiss** Taking a note from other popular swipe apps, Pandora has chosen to make it easy to get rid of ads that aren’t relevant. Now, instead of having to find that pesky X button all candidates will have to do is swipe away. They did this in order to, *“reduce accidental clicks.”* **Responsive Design** Much like microsites and well, all websites to be honest, you just have to be mobile optimized to compete in today’s market. Pandora recognized this and made sure all of their new ads are at a, *“1:1 aspect ratio, so the ad will automatically adjust to the size of a listener’s phone while using standard industry specs.”* **Muted Video** Muted video has proven to be a successful trend in the marketing world and streaming video is no different. According to them, *“advertisers using the new Muted Video solution saw a 32% increase in listeners spending at least five seconds with the video.”* **In-App Landing Pages** We all know it! Landing pages are key to closing deals and getting candidate information. So it’s no surprise that Pandora decided to move toward landing pages within the Pandora app itself to provide more detail on an offering. While traditional radio is still very effective, these new features are distinct advantages when it comes to setting yourself apart in the recruitment market. -- As we mentioned earlier, radio campaigns work really well in conjunction with a [careers microsite](https://inbound.hargerhowe.com/blog/3-reasons-you-should-be-optimizing-your-microsites-seo). If you already have one, make sure to keep it updated with our cleanup list. [![recruitment microsite](https://no-cache.hubspot.com/cta/default/559861/77f5e3d3-f9b5-48a1-af75-950bc58b2859.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/77f5e3d3-f9b5-48a1-af75-950bc58b2859) Category: [radio advertising](https://inbound.hargerhowe.com/blog/topic/radio-advertising) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [January 11, 2017](https://inbound.hargerhowe.com/blog/archive/2017/01/11) ### Share This Article - - - - - ![Gillian Barnes](https://inbound.hargerhowe.com/hs-fs/hubfs/gillbwsquare.jpg?width=80&height=80&name=gillbwsquare.jpg) #### Author:Gillian Barnes Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. [Previous How to Stay Competitive When Recruiting for the Best Healthcare Jobs](https://inbound.hargerhowe.com/blog/how-to-stay-competitive-when-recruiting-for-the-best-healthcare-jobs) [Next Patriots Vs. Texans! How Keep a Company Culture Fun During a Rivalry](https://inbound.hargerhowe.com/blog/patriots-vs.-texans-how-keep-a-company-culture-fun-during-a-rivalry) ### Recent Articles [![What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/hubfs/GettyImages-1372638205.jpg)](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) [What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) *July 29, 2026* [![Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/hubfs/GettyImages-1307162575.jpg)](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) [Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) *July 20, 2026* [![Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/hubfs/GettyImages-2096319765.jpg)](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) [Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) *July 14, 2026* [![Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/hubfs/GettyImages-2259093025.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) [Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) *July 13, 2026* [![The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/hubfs/GettyImages-2233005232.jpg)](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) [The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) *June 25, 2026* [![Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/hubfs/GettyImages-1305333546.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) [Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) *June 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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