--- title: Recruitment Branding 101 description: Recruitment branding is commonly known as employer branding. image: https://inbound.hargerhowe.com/hubfs/bigstock-Brand-8013323-700x467.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Recruitment Branding 101 - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - Recruitment Branding 101 [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment) [Recruitment Branding](https://inbound.hargerhowe.com/blog/topic/recruitment-branding) ![](https://inbound.hargerhowe.com/hs-fs/hubfs/bigstock-Brand-8013323-700x467.jpg?width=723&name=bigstock-Brand-8013323-700x467.jpg) [Jul302015](https://inbound.hargerhowe.com/blog/archive/2015/07/30) **Audio version** Recruitment branding is commonly known as employer branding. Universum Global defines it as, *“the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company’s ability in attracting, recruiting and retaining ideal employees – referred to as Top Talent in recruitment – and helps secure the achievement of the company’s business plan.”*  In shorter words, job seekers have an image in their minds about the experience of working at your company. The image in their minds is the employment brand. ### **Assess your branding goals** If your company is focused on improving talent acquisition via branding, you may choose to measure the impact of branding on employee referrals. A high referral rate usually indicates a healthy employment brand. Neil Costa, founder and CEO of HireClix, said, “You want employees to feel strongly and positively enough about working for your company that they want to invite others to work for you.” If referrals are high, it is a strong endorsement of your brand from those who know it best.” There are other elements to determine the strength of your branding.  ### **Elements of a strong recruitment brand**  Recruiting.com lists strong elements in having a successful branding as follows: - *Creates a sense of urgency and excitement about working at your company* - *Engages the mind, heart & dreams of candidates* - *Complements the company’s product/service* - *Provides a clear, compelling reason to work at that firm* - *Is consistent with what employees believe about working at that firm* - *Evokes feelings of fun, prestige, challenge or rewards* **[Successful branding brings benefits](https://inbound.hargerhowe.com/blog/top-5-benefits-of-recruitment-branding)** There is a connection between effective recruitment branding and talent acquisition. Investing in developing and marketing your company’s brand can have positive impacts on employee engagement and turnover rates. It also sells your workplace culture, values and goals to job seekers and your current employees. By acquiring the candidate that fits your workplace culture you’ll create a more productive workforce and prepare your organization for long term success. Have questions about your recruitment branding?  [![Contact Mike Walsh](https://no-cache.hubspot.com/cta/default/559861/22546a09-ba00-42d7-9a11-2df113aab347.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/22546a09-ba00-42d7-9a11-2df113aab347) Category: [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [Recruitment Branding](https://inbound.hargerhowe.com/blog/topic/recruitment-branding) [by Erica Bettencourt](https://inbound.hargerhowe.com/blog/author/erica-bettencourt) [July 30, 2015](https://inbound.hargerhowe.com/blog/archive/2015/07/30) ### Share This Article - - - - - ![Erica Bettencourt](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) #### Author:Erica Bettencourt Marketing Contributor [Previous How to Combat the Doctor Shortage](https://inbound.hargerhowe.com/blog/how-to-combat-the-doctor-shortage) [Next Top 5 Benefits of Recruitment Branding \[INFOGRAPHIC\]](https://inbound.hargerhowe.com/blog/top-5-benefits-of-recruitment-branding) ### Recent Articles [![What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/hubfs/GettyImages-1372638205.jpg)](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) [What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) *July 29, 2026* [![Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/hubfs/GettyImages-1307162575.jpg)](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) [Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) *July 20, 2026* [![Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/hubfs/GettyImages-2096319765.jpg)](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) [Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) *July 14, 2026* [![Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/hubfs/GettyImages-2259093025.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) [Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) *July 13, 2026* [![The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/hubfs/GettyImages-2233005232.jpg)](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) [The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) *June 25, 2026* [![Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/hubfs/GettyImages-1305333546.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) [Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) *June 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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