Social Docs: Physician Recruitment Marketing on Facebook

Recruiting physicians is tough in today's market, especially when using typical strategies, such as print ads, radio spots, and billboards. While they can be effective in an overall recruitment plan, used by themselves they have lost their luster. Maybe it's time to come up with a new recruitment strategy, using contemporary methods for attracting top talent.

One of the best ways to find great physicians is socially. Social media recruitment has become very popular for attracting new employees. Virtually everyone uses social media sites such as LinkedIn, Twitter, Instagram, with the most popular being Facebook. It's a no-brainer that to find the talent you are looking for, you should frequent the places they do, and out of all of the social media sites, Facebook still is number one. It is the second most popular website in the world, following Google. 

Physician Recruitment Marketing on Facebook

It’s easy to make fun of Facebook. The depressed stock, the misguided political comments, the unguarded vanity of high school “friends”—all tend to reinforce the inanity of the social network. But a billion people still use it. Even those who complain (like me) still use it. And for large, multinational companies, it’s becoming an increasingly valuable tool for recruiting employees. – Forbes

Facebook is the most popular social media site, and for many physicians, it has become akin to a virtual doctor's lounge. This is where they go to relax and chat with friends and colleagues about work and social activities. Doctors are in fact real people. Appealing to a potential recruit here is great for establishing a friendly rapport, when their guard is down and they are most receptive. This low-key approach is the perfect way to tell them about new practice opportunities.

While other sites might focus exclusively on resumes and job boards, Facebook has a unique and different role in a recruitment strategy. While jobs can be posted and referrals made, this is the best site to highlight your brand and generate enthusiasm for it. Not only does it give you the opportunity to post a job, it allows you to make a potential recruit want the job.

Physician recruitment marketing on Facebook allows you to post the job, build enthusiasm for it, and vet the candidates all in one place. It also allows you to showcase jobs to people who are not even looking for a new job. If offered the right position, these passive candidates might very well become interested in applying for an open position. With Facebook, you are growing opportunities for active and passive job seekers all while promoting your organization.


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