--- title: Less than Ordinary Marketing description: This past month, Dartmouth-Hitchcock came to us requesting a less than ordinary marketing strategy for a convention they were attending. image: https://inbound.hargerhowe.com/hubfs/MobileBillboard.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Less than Ordinary Marketing - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - Less than Ordinary Marketing [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment) [branding](https://inbound.hargerhowe.com/blog/topic/branding) [hiring](https://inbound.hargerhowe.com/blog/topic/hiring) ![](https://inbound.hargerhowe.com/hs-fs/hubfs/MobileBillboard.jpg?width=723&name=MobileBillboard.jpg) [Oct162015](https://inbound.hargerhowe.com/blog/archive/2015/10/16) **Audio version** ***Photo courtesy of My Mobile Billboard*** This past month, [Dartmouth-Hitchcock](http://www.dartmouth-hitchcock.org/) came to us requesting a less than ordinary marketing strategy for a convention they were attending. They mentioned that they were seeking something memorable and creative and the statement that stuck with us was simple, *“smaller and unexpected tends to make the greatest impact.”* In response to that need, we put together a mobile billboard promoting their health system’s current [recruitment](https://inbound.hargerhowe.com/blog/branding-and-recruitment-advertising-partners-in-crime) needs and we set them up with a batch of custom branded Starbucks gift cards that were given out to a limited number of first-come-first-serve potential candidates branded with the following: ### **1 coffee. 4 seasons. Endless opportunity. Visit: [www.dhproviders.org/AAFP](http://www.dhproviders.org/AAFP)** The mobile billboard made a huge impact because it was constantly driving around the convention center and the staff from [My Mobile Billboard](http://mymobilebillboard.com/) made a schedule based on attendee movements. The idea that Dartmouth-Hitchcock cared enough to buy the physicians coffee was appreciated and left a positive impression of their brand. These are the sorts of targeted marketing efforts that really set us apart in our industry. Are you looking for a campaign that is different for your next convention? Here are just a few of the ideas we’ve come up with at [Harger Howe](http://www.hargerhowe.com)! - *Personalized wine bottles with a unique hashtag* - *Cards redeemable for “Dinner on Us!”* - *Entertainment budget cards redeemable for “A Movie on Us!”* - *Branded convention columns in the exhibition hall* - *Mobile app listings with available jobs or banner sponsorships* - *Gift baskets (with items that define your company and your area) delivered to the hotel rooms* - *Bag inserts directing people to your table with an incentive attached* The way you present your opportunities is almost as important as the opportunities themselves. People want to work somewhere that they respect and enjoy. Let us help you promote who you are at your next event. [![Contact Us](https://no-cache.hubspot.com/cta/default/559861/4832509c-3c9b-4ceb-ae29-559e7cba1562.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/4832509c-3c9b-4ceb-ae29-559e7cba1562) Category: [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [branding](https://inbound.hargerhowe.com/blog/topic/branding), [hiring](https://inbound.hargerhowe.com/blog/topic/hiring) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 16, 2015](https://inbound.hargerhowe.com/blog/archive/2015/10/16) ### Share This Article - - - - - ![Gillian Barnes](https://inbound.hargerhowe.com/hs-fs/hubfs/gillbwsquare.jpg?width=80&height=80&name=gillbwsquare.jpg) #### Author:Gillian Barnes Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. 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