While we as a recruitment advertising agency tend to talk mostly about energy recruitment marketing when it comes to Houston, it should be noted that healthcare is a strong player in that market too. While the economy in Houston has been challenging for some, healthcare seems to be growing and, according to Transwestern will continue a strong progression into the new year.
According to their Houston Healthcare Marketing Year-End 2016 report, “the Houston healthcare market continued to expand through the fourth quarter as hospital systems looked to increase market share through acquisitions, partnerships, and adding new facilities. The development pipeline remains active with over 5.5 million SF in various stages of construction.” This assessment is due to such things as the quarter four Sovereign Health of California lease of 57,605 square feet and new transactions like the HCP acquisition of the Kingwood Medical Arts Building. In addition, some important Medical Office Buildings and Hospitals are under construction. They are as follows:
Building / Expected Delivery Date
- Memorial Hermann - Medical Plaza 4 / February 2017
- Memorial Hermann Convenient Care Center / June 2017
- Memorial Hermann Convenient Care Center / May 2017
- Heritage Place II / April 2017
- Altus Surgical Hospital / April 2017
- Shadow Creek Ranch Professional Plaza I / October 2017
- Cypress Creek Lakes / December 2017
Hosptial / Expected Delivery Date
- Memorial Hermann Cypress Medical Center / May 2017
- Memorial Hermann Texas Medical Center / March 2019
- Memorial Hermann The Woodlands / September 2017
- Houston Methodist / December 2017
- Houston Methodist The Woodlands / July 2017
- Houston Methodist West Campus / July 2018
- Houston Methodist Willowbrook / April 2017
- Baylor St. Luke's Medical Center McNair Campus / March 2019
- Baylor St. Luke's Medical Center McNair Campus / March 2019
- Texas Children's West Campus / June 2017
- University of Texas MD Anderson Cancer Center / January 2018
- Bay Area Regional Medical Center / May 2017
- Ben Taub General Hospital / February 2019
- Edith Irby Jones Healthcare Center / February 2017
- Houston VA Medical Center / September 2017
More details such as submarkets and square footage are available in the comprehensive report, here.
With all of this new construction it is critical that recruiters start their healthcare recruitment marketing efforts in earnest. Here are three ways to get started:
Awareness Campaigns
From social media advertising to general recruitment branding getting the idea out that new facilities will be opening and offering new positions is critical when building a presence. This sort of proactive marketing will help you build a talent pipeline for your healthcare clients so that when the new facility opens, positions will be easier to fill.
Employee Referral Program Promotion
There is no time like the present to revive or institute an employee referral program. In addition to bringing in qualified hires for existing roles and facilities, it will help start a buzz among people who might be looking for a job with a reputable company in a different location in the future.
Utilize Existing Data
Chances are if your client is established in the Houston market, they have receive lots of applications that were from great candidates, but weren’t a good fit for a specific role. Ask your client to pull the list of candidates and see about starting a reengagement campaign. Try to match them with future roles so that you can be ready in advance. In addition, you can look at data from previous hires to find commonalities and get really specific with your future job descriptions as to what you’d like to see in future hires.
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Being informed on overall recruitment trends is a great strategy for recruiters. Would you like to be ahead of the game when it comes to this year's recruiting? Great! We've got a guide for that!
