Category Archives: direct-email-marketing

Top Reasons Why Your Recruitment Marketing Email Campaign Didn’t Work

One of the biggest issues we are seeing throughout the industry in 2016 is a lack of response when is comes to direct email recruitment marketing. Direct email marketing for recruitment used to be an effective option for many campaigns. We would buy a list from an association, create the HTML and…


Direct Email: Seen, Not Spam

Lots of recruiters tend to shy away from direct email because they assume it is perceived by candidates as either spam or that it is too old school for it to be relevant. While I understand that misconception is prevalent, it is just that…a misconception. In Isaac Moche's Hubspot email training, I…