--- title: Increase Your Recruitment Reach with Facebook Live description: "So why should recruiters be utilizing Facebook Live? Well, one of the answers is simple: live video ranks higher in the Facebook Newsfeed." image: https://inbound.hargerhowe.com/hubfs/ThinkstockPhotos-510952473.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Increase Your Recruitment Reach with Facebook Live - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - Increase Your Recruitment Reach with... [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media) [social media career pages](https://inbound.hargerhowe.com/blog/topic/social-media-career-pages) [social recruitment](https://inbound.hargerhowe.com/blog/topic/social-recruitment) ![ThinkstockPhotos-510952473.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-510952473.jpg?width=723&name=ThinkstockPhotos-510952473.jpg) [Jul272016](https://inbound.hargerhowe.com/blog/archive/2016/07/27) **Audio version** We don’t think it’s a secret that Harger Howe as an agency is teeming with excitement for [our next INBOUND experience](http://www.inbound.com). Last time we attended, we had the distinct pleasure of hearing a talk by [Mari Smith](http://www.marismith.com) who is known as the queen of Facebook. Recently, Mari put together [a great article for Social Media Examiner](http://www.socialmediaexaminer.com/how-to-increase-your-facebook-live-video-reach/) about increasing the reach of Facebook Live videos and since we loved it so much, we wanted to share some highlights that are directly applicable to our recruitment marketing demographic. **Rank Higher** So why should recruiters be utilizing Facebook Live? Well, one of the answers is simple: [live video ranks higher in the Facebook Newsfeed](http://newsroom.fb.com/news/2016/03/news-feed-fyi-taking-into-account-live-video-when-ranking-feed/). Ranking higher allows more of your candidate audience to see your content, so broadcasting regularly is important to a comprehensive [Facebook recruitment](https://inbound.hargerhowe.com/blog/why-facebook-recruitment-marketing-needs-to-be-more-visual-than-ever) strategy.  **Ongoing Engagement ** There’s another absolutely incredible reason to use Facebook Live, and it’s the lasting effect it has on engagement. In fact, [Mari mentions that](http://www.socialmediaexaminer.com/how-to-increase-your-facebook-live-video-reach/), “*two-thirds of Facebook Live video views happen after the fact \[of a broadcast\].”*  So in addition to nabbing online attention with Live, you are also creating a piece that lasts for other candidates to enjoy. For instance, if you broadcast one of your recruiters answering questions about your company, the Live broadcast will help those active candidate with their direct questions and the post-broadcast recording will help more passive candidates learn about other company details. **Metrics** In a world centered around data, metrics are essential. Facebook houses a lot of quality metrics and [Facebook Live](https://inbound.hargerhowe.com/blog/on-air-facebook-live-for-recruiting) is no exception. [Mari provided some screenshots](http://www.socialmediaexaminer.com/how-to-increase-your-facebook-live-video-reach/), which we recommend you check out for a visual perspective, but the super exciting part of the Insights area is that you can learn all of the following: Peak Live Viewers, Minutes Viewed, Unique Viewers, Video Views, 10-Second Views and Average % Completion. This kind of data is key to understanding what resonates with your candidate audience. Really diving into these metrics will allow you to make a better impact on the types of candidates you want to reach and will help you weed out post types that are not creating engagement.  -- We highly recommend you read the rest of Mari’s article [here](http://www.socialmediaexaminer.com/how-to-increase-your-facebook-live-video-reach/) to understand the full list of [recruitment advertising](https://inbound.hargerhowe.com/blog/getting-applicants-recruitment-advertising-with-social-media) possibilities you have at your disposal with this platform as well as how to make your posts as effective as possible.  On another note, if you haven’t started a Facebook recruiting presence for your brand, we recommend that you start by creating a [Social Media Careers Page](https://inbound.hargerhowe.com/blog/making-the-leap-social-media-career-pages). If you need quality examples of successful pages, consider checking out the resource below. [![15 Examples of Social Media Career Pages](https://no-cache.hubspot.com/cta/default/559861/e21c3f59-f960-463b-b238-5f9e23f9d9fc.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/e21c3f59-f960-463b-b238-5f9e23f9d9fc) Category: [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [social media career pages](https://inbound.hargerhowe.com/blog/topic/social-media-career-pages), [social recruitment](https://inbound.hargerhowe.com/blog/topic/social-recruitment) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [July 27, 2016](https://inbound.hargerhowe.com/blog/archive/2016/07/27) ### Share This Article - - - - - ![Gillian Barnes](https://inbound.hargerhowe.com/hs-fs/hubfs/gillbwsquare.jpg?width=80&height=80&name=gillbwsquare.jpg) #### Author:Gillian Barnes Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. [Previous Maintaining a Lasting Diversity Recruiting Strategy](https://inbound.hargerhowe.com/blog/maintaining-a-lasting-diversity-recruiting-strategy) [Next What the New Facebook Pages Layout Means for Social Media Recruitment](https://inbound.hargerhowe.com/blog/what-the-new-facebook-pages-layout-means-for-social-media-recruitment) ### Recent Articles [![What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/hubfs/GettyImages-1372638205.jpg)](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) [What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) *July 29, 2026* [![Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/hubfs/GettyImages-1307162575.jpg)](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) [Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) *July 20, 2026* [![Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/hubfs/GettyImages-2096319765.jpg)](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) [Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) *July 14, 2026* [![Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/hubfs/GettyImages-2259093025.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) [Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) *July 13, 2026* [![The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/hubfs/GettyImages-2233005232.jpg)](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) [The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) *June 25, 2026* [![Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/hubfs/GettyImages-1305333546.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) [Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) *June 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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