Niche Recruitment – Why More Specific Job Boards Provide Top Talent

The Society for Human Resource Management (SHRM) recently posted an article called Niche Job Sites Still Valuable as Legacy Boards Fade. We were very excited to read that article, because it confirms something we’ve long believed: niche jobs boards are more effective because they reach the right person at the right time. It’s a prime principal of inbound recruitment marketing: content plus context is the sweet spot. If you want to reach the right candidates, you need to find out where they are looking. So here is list of some professions where miche job boards are highly effective.


Diversity Working
Diversity Working’s claim to fame is “being the best site” and they even advertise bold claims in their pop up ads such as “if we can’t help you no one can.” Much like the two previous sites we mentioned, they have a job board and an Employer Zone, but this site caters to a larger population of diversity candidates in accordance with the Civil Rights Act of 1964.

This site is a comprehensive resource for physicians who want to search for jobs, learn about current industry news and join a social community. It basically functions as a dashboard for all things physician and is a fabulous place to advertise if you’d like to make a significant dent in your EOE requirements.

DiversityNursing is run by the same network as DiversityMD, but it exclusively reaches nurses. With features like a job board, an option to win a $5,000 Education award and of course, information on the most current issues within nursing, it is a hot spot for nurses of all kinds.

Take our Diversity and Inclusion Quiz to learn how you can improve your recruitment strategy.


Women for Hire
In their own words, “Women For Hire, the leading women's and diversity career recruitment specialist, offers comprehensive products and services exclusively for top employers in every field that support and enhance your company's commitment to diversity.”

In our experience, women tend to look for jobs within their field within associations that are specific to women. For instance, women who work at colleges may choose to look on Women in Higher Education while women in the engineering field would choose to search the Society of Women Engineers When you are seeking women in a specific industry, try to isolate the association that might match their specific disciplines.

IT / IS Professionals

Dice is by no means a small site, but the value of the tech niche is perfect to hit this demographic. Some of their current trending searches include: business analyst jobs, java jobs, QA jobs, Project Manager Jobs, .NET Jobs, Hadoop Jobs, iOS Jobs, Android Jobs, Javascript Jobs and Dev Ops Jobs. You’ll see that Dice allows job seekers to get hyper-specific on skills and titles.

Association of Information Technology Professionals (AITP)
The AITP markets itself as, “the leading worldwide society of professionals in information technology.” It provides member-only content, open content and a job board. It is definitely a destination for serious IT professionals.

American Health Information Management Association (AHIMA)
AHIMA differentiates itself by marketing to a super niche audience and by providing educational tools, certification information and conference information. This one stop shop is perfect for those who work in healthcare and are also in the Information Services (IS) or Internet Technology (IT) niches.

Healthcare Information and Management Systems Society (HIMSS) (HIMSS)
Another super niche site is HIMSS. Much like AHIMA, it caters to healthcare IT and IS. They offer professional development resources, a resource library, events and of course, a job board called JobMine.


The Association of periOperative Registered Nurses (AORN)
AORN is a journal publication from an association (much like many niche nursing associations) and it caters to perioperative nurses who need educational tools, resources that explain clinical guidelines, and many other items. AORN’s job board is successful because it is part of a larger site that helps nurses within that specialty.

Society of Trauma Nurses (STN)
The STN is one of many association-specific sites that dive into nursing specialties. The more specific you get with a nurse association based on the job you are trying to fill, the more likely you will find the right candidate.

Emergency Nurses Association (ENA)
The ENA is another niche site that caters to a specific population – in this case, Emergency Nurses. Chances are, if there is a journal or association, there is an online job board that the exact candidates you are seeking are utilizing.

Learn more about nurse recruitment with our Nurse Microsite Checklist.


As of today, November 15, 2016, RecruitMilitary has 894,611 Job Seeker Accounts and 239,123 Active Jobs of which, 5,275 were added today. This site endeavors to serve military in transition to civilian life and long-term veterans seeking valuable employment with organizations who are seeking, “mission-oriented, disciplined men and women.”

GI Jobs
GI Jobs also markets to transitioning military personnel, but promotes different options such as education via the GI Bill and even entrepreneurship.

Hire Veterans
Hire Veterans is a simple interface, but it definitely has staying power! Since 2003 it has provided, “jobs for America’s best.” They post under headings such as job search, job seekers, employers, featured jobs, latest jobs and hot career and job news for veterans.


Depending on the specialty you’re looking to fill, INBOUND might be the right place for you. INBOUND provides an open forum for Inbound marketers and also features a job board element to recruit them for inbound marketing roles.

American Marketing Association (AMA)
When it comes to marketing, the AMA is the biggest network of marketing professionals. Marketers can search by specialties, industry and state.

Internet Marketing Association (IMA)
If you’ve noticed, we’ve used this entire blog to talk about websites, so it stands to reason that there would be an association just for Internet marketers. This is a great resource for those who specialize in online.


Job Opportunities for Disabled Veterans (JOFDAV) (JOFDAV)
This site is considered a super niche recruitment resource – veterans who are disabled use this site to find positions. The site has been around since 2009 and according to their homepage, their, “job search website boasts over 200,000 active jobs with hundreds and sometimes thousands of new jobs posted daily.”

DisABLEDperson serves the disabled population specifically. The site has been live since 2002 and is a resource center that boasts featured employers, information on resumes and so much more. It’s a great choice because you can search by both industry and location, therefore job seekers are sure to easily find what they’re looking for.


The Journal of the American Medical Association (JAMA)
JAMA is a perfect place to advertise a niche position. They are a major player in the physician recruitment market as they have journals for most disciplines. Their search terms include:

  • Emergency Medicine
  • Obstetrics/Gynecology
  • Hospitalist
  • Gastroenterology
  • Physician Executive
  • Surgery, Orthopedic
  • Pulmonary Disease
  • Rheumatology
  • Urology
  • Endocrinology
  • Geriatrics
  • Surgery, Neurological
  • Critical Care Medicine
  • Surgery, Trauma
  • Occupational Medicine
  • Surgery, Thoracic
  • Physical Medicine/Rehabilitation
  • Surgery, Vascular
  • Anesthesiology
  • Hospice/Palliative Medicine
  • Radiology
  • Internal Medicine
  • Surgery, Plastic
  • Family Medicine
  • Nephrology
  • Surgery, Pediatric
  • Other Specialty
  • Pathology
  • Dermatology
  • Pain Management
  • Allergy/Immunology
  • Primary Care
  • Surgery, Colon/Rectal
  • Psychiatry
  • Surgical Oncology
  • Hematology/Oncology
  • Neurology
  • Ophthalmology
  • Genetics/Molecular Medicine
  • Pediatrics
  • Otolaryngology
  • Surgery, General
  • Cardiovascular Disease
  • Infectious Disease
  • General Practice
  • Public Health/Preventive Med
  • Advanced Practice Nurse
  • Physician Assistant

The New England Journal of Medicine (NEJM)
In their own words NEJM, “is the most widely read, cited, and influential general medical periodical in the world.” Therefore, you know that physicians want to use it as an employment resource.

As far as specialties, they use the following as search terms:

  • Allergy/Immunology
  • Cardiology
  • Dermatology
  • Emergency Medicine
  • Endocrinology
  • Gastroenterology
  • Genetics
  • Geriatrics/Aging
  • Hematology/Oncology
  • Infectious Disease
  • Nephrology
  • Neurology/Neurosurgery
  • Obstetrics/Gynecology
  • Pediatrics
  • Primary Care/Hospitalist
  • Psychiatry
  • Pulmonary/Critical Care
  • Rheumatology
  • Surgery

They also offer featured topics and additional topics on their main site to attract the physician talent they serve up to recruiters.

American Academy of Family Physicians (AAFP)
The AAFP is a perfect example of an organization that markets to one subsection of physicians. It’s a great resource that helps family medicine doctors find relevant articles, jobs, journals and much more. If you do a search for a specialty and the word association or society, chances are you will find the ideal site to advertise in order to target your perfect candidate.


While niche job boards may have a lower amount of traffic than larger sites like Indeed, recruitment professionals tend to make more hires through them. SHRM’s article echoed that, “recruiters are often frustrated with having to sift through a massive amount of unqualified applicants to find suitable candidates. Niche boards don't boast the traffic of sites like CareerBuilder and Monster but are more likely to attract candidates with specialized skills and relevant experience, leading to lower cost-to-fill and higher quality-of-hire, according to experts.”

Posting on any job board however is only as good as your follow through, your use of different media (radio, direct mail, social media etc) and the job copy itself. Putting together a successful job description can seem difficult, but it doesn’t have to be. For those recruiters looking for physician candidates, check out one of our other blogs below.

Physician Job Advertising