A strong recruitment microsite is a great tool to drive candidate traffic and, more importantly applications. Recruitment microsites are unique as they function based on segmentation. Just think about segmentation for a moment, it’s a process that subdivides categories until they are incredibly specific; so you know you’re hitting the right audience.
Segmentation works! For example, when it comes to email marketing campaigns Hubspot says, “39% of marketers who segmented their email lists experienced higher open rates.” Microsites are innately segmented as well – so just consider the results you could achieve when it comes to acquiring top talent.
So how does it actually work? Well, microsites focus on one population such as physicians, nurses or IT professionals and they use relevant content to pull in the right candidates via search engine optimization (SEO). A recruitment microsite may just be your solution to finding the exact candidates you need (and it collects them in one convenient location). Here are some of our most popular recruitment microsite blogs to date where you can learn all about them.
- 2016 – The Year for Microsites and Social Media Career Pages
- Register for Success – Event Microsites for Recruitment
- So What IS a Microsite?
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