--- title: Our Top 3 Most Popular Recruitment Microsite Blogs - July 2016 description: A strong recruitment microsite is a great tool to drive candidate traffic and, more importantly applications. image: https://inbound.hargerhowe.com/hubfs/ThinkstockPhotos-480743480.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Our Top 3 Most Popular Recruitment Microsite Blogs - July 2016 - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - Our Top 3 Most Popular Recruitment... [Microsite Development](https://inbound.hargerhowe.com/blog/topic/microsite-development) [recruitment marketing](https://inbound.hargerhowe.com/blog/topic/recruitment-marketing) ![ThinkstockPhotos-480743480.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-480743480.jpg?width=723&name=ThinkstockPhotos-480743480.jpg) [Jul202016](https://inbound.hargerhowe.com/blog/archive/2016/07/20) **Audio version** A strong recruitment microsite is a great tool to drive candidate traffic and, more importantly applications. Recruitment microsites are unique as they function based on segmentation. Just think about segmentation for a moment, it’s a process that subdivides categories until they are incredibly specific; so you know you’re hitting the right audience. Segmentation works! [For example, when it comes to email marketing campaigns Hubspot says](http://blog.hubspot.com/blog/tabid/6307/bid/32848/Why-List-Segmentation-Matters-in-Email-Marketing.aspx#sm.00001nm7ortklxdxa10oxif83az7j), *“39% of marketers who segmented their email lists experienced higher open rates.”* Microsites are innately segmented as well – so just consider the results you could achieve when it comes to acquiring top talent.  So how does it *actually* work? Well, microsites focus on one population such as physicians, nurses or IT professionals and they use relevant content to pull in the right candidates via search engine optimization (SEO). A recruitment microsite may just be your solution to finding the exact candidates you need (and it collects them in one convenient location). Here are some of our most popular recruitment microsite blogs to date where you can learn all about them.  - **[2016 – The Year for Microsites and Social Media Career Pages](https://inbound.hargerhowe.com/blog/2016-the-year-for-microsites-and-social-media-career-pages)** - **[Register for Success – Event Microsites for Recruitment](https://inbound.hargerhowe.com/blog/register-for-success-event-microsites-for-recruitment)** - **[So What IS a Microsite?](https://inbound.hargerhowe.com/blog/so-what-is-a-microsite) ** Have you missed some of our blogs? Are you interest in staying up-to-date when we publish new ones? Then consider signing up for our Harger Howe Recruitment Blog mailing list. [![Subscribe to the Blog!](https://no-cache.hubspot.com/cta/default/559861/e27e0280-30bf-4440-a2d6-97bba32b8d01.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/e27e0280-30bf-4440-a2d6-97bba32b8d01) Category: [Microsite Development](https://inbound.hargerhowe.com/blog/topic/microsite-development), [recruitment marketing](https://inbound.hargerhowe.com/blog/topic/recruitment-marketing) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [July 20, 2016](https://inbound.hargerhowe.com/blog/archive/2016/07/20) ### Share This Article - - - - - ![Gillian Barnes](https://inbound.hargerhowe.com/hs-fs/hubfs/gillbwsquare.jpg?width=80&height=80&name=gillbwsquare.jpg) #### Author:Gillian Barnes Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. [Previous Recruitment Branding with Digital Native Advertising](https://inbound.hargerhowe.com/blog/recruitment-branding-with-digital-native-advertising) [Next Don’t Miss Opportunities to Recruit Top Talent](https://inbound.hargerhowe.com/blog/dont-miss-opportunities-to-recruit-top-talent) ### Recent Articles [![What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/hubfs/GettyImages-1372638205.jpg)](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) [What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) *July 29, 2026* [![Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/hubfs/GettyImages-1307162575.jpg)](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) [Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) *July 20, 2026* [![Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/hubfs/GettyImages-2096319765.jpg)](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) [Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) *July 14, 2026* [![Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/hubfs/GettyImages-2259093025.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) [Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) *July 13, 2026* [![The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/hubfs/GettyImages-2233005232.jpg)](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) [The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) *June 25, 2026* [![Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/hubfs/GettyImages-1305333546.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) [Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) *June 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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