Contrary to popular belief, Snapchat is still going strong and giving other social networks a run for their money. Despite tough competition from Instagram, the platform still yields roughly 203 million users daily, who use the app upwards of 20 times a day. With that kind of exposure, Snapchat is a goldmine for marketers across the board.
Recruiters – have you considered using Snapchat geofilters in your marketing strategy? If not, we’re here to answer all the questions you might have about implementing this creative social media platform into your next hiring campaign!
What are geofilters exactly?
Snapchat geofilters are arguably the platform’s most valuable asset. If you’re not familiar with the term, geofilters are just like any other Snapchat filter, (an overlay for photos taken within the app) the catch being that they’re only available in a specified geographic area.
A few years ago, Snapchat started allowing users to create their own custom geofilters, which was an immediate hit amongst its users. Now, creating a geofilter is practically commonplace for all major events and special occasions. For examples, click here.
How much do they cost? And how long are they live?
The cost of geofilters varies depending on two variables: size and duration. That is, the size of the area your geofilter covers and the duration that it’s active. Snapchat allows custom geofilters to be live for a minimum of one hour to a maximum of 30 days. To give you an idea of the cost you’d be looking at, the platform charges around $5-$20 per day to run a geofilter over a suburban sized home. Depending on your reach, geofilters may be a cost-effective alternative to other social media advertising options!
How difficult are they to make?
Good news - geofilters are user-friendly! If you have your own graphic designer or design team, you essentially have free reign over the design of your geofilter and can create it to match your other brand collateral. The process is easy - simply mockup your geofilter and submit it to Snapchat. Just be sure that you’ve met and adhered to their guidelines!
If graphic design isn’t your strong suit and you’re lacking resources – not to worry! There are plenty of websites out there that aid in geofilter creation. See a few below for reference:
How can I use geofilters in my recruitment marketing strategy?
Geofilters are a great way to get the word out to regional community members about your career fairs, job opportunities, and other upcoming events. For instance, let’s say that you’re preparing for an upcoming job fair and hoping to attract primarily local candidates for your open roles. You’ve tried other forms of traditional advertising in conjunction with other targeted social media advertising, but you’re still not garnering enough attention for your event.
At this point, try a geofilter! Simply generate a design with the details of your event and the demographic of candidates that you’re looking for. Geotarget the area you’re looking to hire from and based on your budget, determine how long it should be live for. Then, let the “snapchatters” do the rest of the work for you!
Best case scenario, a user will be scrolling through their filters while prepping a snapchat to send out, see your geofilter, and be interested in attending your hiring event themselves. Maybe the user him/herself isn’t on the job market but knows of a friend or family member who is and passes along the information! It’s as easy as sending a snapchat and using the filter you’ve created with all the information they need. This is an effective, interactive way to gain exposure and get the attention of passive job seekers.
Are you ready to give geofilters a try? If you’re struggling to drive traffic in your next recruitment campaign, this might be the route you need to take to find your next hire! For a comparatively lower cost, you’ll have extended reach to job seekers in your area.
Do you need help with your hiring strategy? Contact Harger Howe Advertising – your one stop shop for all thing’s recruitment marketing!