---
title: "Twitter: Recruitment Strategies Worth Talking About"
description: Here are some creative Twitter recruitment strategies just for you!
image: https://inbound.hargerhowe.com/hubfs/ThinkstockPhotos-164468906.jpg
---

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# Twitter: Recruitment Strategies Worth Talking About

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- Twitter: Recruitment Strategies Worth...

[social media recruitment advertising](https://inbound.hargerhowe.com/blog/topic/social-media-recruitment-advertising) 

![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-164468906.jpg?width=723&name=ThinkstockPhotos-164468906.jpg)

[Nov182015](https://inbound.hargerhowe.com/blog/archive/2015/11/18)

**Audio version**

As you develop a [social media plan](https://inbound.hargerhowe.com/blog/social-media-the-place-to-be) for recruiting, Twitter is probably not the platform that leaps immediately to mind. After all, how much can you accomplish with a mere 140 characters launched out into virtual space?

Quite a bit, as it turns out! If [300+ million active users](http://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/) per month aren't reason enough, here are some creative Twitter recruitment strategies that will give you a new perspective on including this platform in your social media recruitment arsenal.

**Be a Leader AND a Follower**

Building a robust network goes both ways. One of the best methods for developing a following is to be a follower yourself. Run a filtered search for Twitter users based on location, industry or other relevant criteria. Your company's associates and other recruiters can also be valuable sources for referrals. 

**Sell the Sizzle**

Part of recruiting involves bringing the company to life as a [desirable place to work](https://inbound.hargerhowe.com/blog/the-power-of-attracting-new-employees-via-workplace-culture). One of your prime Twitter recruitment strategies should be sharing photos, videos and candid day-in-the-life tidbits to paint a picture of a vibrant culture that draws potential candidates in. 

**#ThinkHashtag**

<https://inbound.hargerhowe.com/blog/avoid-these-instagram-mistakes>

[via GIPHY](https://giphy.com/gifs/press-secretary-josh-earnest-big-block-of-cheese-day-askthewh-127jXEovms59lK)

Hashtags have become a widely recognized and used method of giving internet visibility via a word or phrase. Be sure to use hashtags that your candidates are likely to search for, but make sure not to overdo it (you don’t want to cross the line over into spam).

**It's Not Always About the Job**

Don't let your tweets become nothing more than virtual classified ads. Engage followers by sharing interesting content and posing questions to stimulate interaction. In return, always respond to questions directed to you as well as any mentions in other tweets. Being engaged is key to staying relevant.

**Leverage Twitter's Reach**

When your messages are retweeted, the number of users receiving them increases exponentially and you get the advantage of reaching candidates outside your own network. People are often happy to comply with a simple "Please RT" included in your tweet. 

**Be Proactive**

Don't just sit back and wait for people to respond to your tweets. Do a Twitter search using keywords associated with your industry or a specific position and contact those people directly. Even if they're not interested, there's a good chance they will recommend someone who is, or at least retweet your posting to their own network. Passive candidates are a great, often untapped resource for recruiters.

--

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Category: [social media recruitment advertising](https://inbound.hargerhowe.com/blog/topic/social-media-recruitment-advertising)

[by Matt Walsh](https://inbound.hargerhowe.com/blog/author/matt-walsh)

[November 18, 2015](https://inbound.hargerhowe.com/blog/archive/2015/11/18)

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#### Author:Matt Walsh

I have spent the better part of 16 years in the recruitment industry with the last 13 at Harger Howe Advertising. I am responsible for building and maintaining client recruitment brands for some of the nations most prestigious and well-respected hospitals, medical centers and physician practices. Using a well-rounded approach I study the clients needs and create long lasting recruitment brand identities. My strategies include the use traditional (print), social, mobile, video, and internal referral media to drive qualified candidates to apply.

[Previous 2016 – The Year for Microsites and Social Media Career Pages](https://inbound.hargerhowe.com/blog/2016-the-year-for-microsites-and-social-media-career-pages)

<https://inbound.hargerhowe.com/blog>

[Next Getting Applicants: Recruitment Advertising with Social Media](https://inbound.hargerhowe.com/blog/getting-applicants-recruitment-advertising-with-social-media)

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