So your recruitment advertising agency, boss or Chief Marketing Officer has suggested that you start a blog to increase the organic traffic to your website. Well, yes, that sounds great, but what in the world are you going to write about and how do you get started? Today, we are going to share with you some of the ways that we as an agency use to come up with recruitment blog ideas that resonate with our audience so that you can do a better job of reaching yours.
First of all, we’d like to preface this topic by saying that there is no right or wrong way to go about generating blog ideas. Please use these methods as a jumping off point, but feel free to go beyond and think creatively --- often that’s where the best ideas are born.
A good blog article idea list benefits from a mix of high search volume keywords mixed with more niche ones. For instance, if you are a New Hampshire business that recruits associates who work as dog grooming specialists, here is a mix of options you could use:
How to be a Dog Groomer in New Hampshire
Keyword: How to be a Dog Groomer (monthly search volume of 210)
Why Dog Grooming Careers Make People Happy
Keyword: Dog Grooming Careers (monthly search volume of 10)
Fun Things to Do in New Hampshire on Your Day Off
Keyword: Fun Things to Do in New Hampshire (monthly search volume of 480)
X Company Dog Groomer Profile: Employee Name
Keyword: X Company Dog Groomer Profile (low search volume, but long-tail and specific)
These keyword optimized blog article ideas will give you a balance of dog groomer job seekers at all stages in the recruitment process. For instance, Fun Things to Do in New Hampshire on Your Day Off will pull in New Hampshire locals who are interested in things to do on their day off (many might want to become dog groomers), Why Dog Grooming Careers Make People Happy and How to be a Dog Groomer in New Hampshire hit candidates who are in the consideration period moving toward a dog grooming career, and X Company Dog Groomer Profile: Employee Name gives candidates an insider look at potential fellow employees. Together with call-to-action buttons that make applications a no-brainer, this formula should result in applies.
Think About Your Ideal Job Seeker
We talk about creating Job Seeker Personas in-depth in our E-Book and in other blogs, but it’s important to note it here as well. Job Seeker Personas are semi-fictional and are based on real data from successful hires. Look for commonalities in your best candidates. Where did they find the role? What research did the do to find their career and the specific role they are now in? What interests them? What do they like about their job?
Ask your existing employees, utilize candidate experience surveys and look for patterns. These patterns will help you track the behavior of the candidates you want to learn more about and in turn will help you create articles they want to read. Base your titles around the needs and curiosities of the job seeker you want to find. Remember, the ultimate goal of blogging is to be helpful to your recruitment audience. Writing for writing’s sake alone will not produce results.
Get Team Input
Existing employees are your best resource for hiring. Get their input on interesting topics and ideas. You’d be surprised how much knowledge people amass just by working for your company. And, chances are, employees that are asked for input and respond receptively will be open to allowing themselves to be profiled for more personalized pieces about your company.