--- title: How to Make Your Physician Recruitment Campaign More Effective description: Physician recruitment is a vital part of an organizations success and should not be taken lightly. image: https://inbound.hargerhowe.com/hubfs/ThinkstockPhotos-452213063.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # How to Make Your Physician Recruitment Campaign More Effective - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - How to Make Your Physician Recruitment... [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment) [Physician Recruitment](https://inbound.hargerhowe.com/blog/topic/physician-recruitment) ![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-452213063.jpg?width=723&name=ThinkstockPhotos-452213063.jpg) [Dec282015](https://inbound.hargerhowe.com/blog/archive/2015/12/28) **Audio version** One of the most significant things that impact the bottom line of a health care facility is its physicians. Doctors drive revenue and fill an important need for the local community. While physician recruitment should always be a top priority, often it is not and this is mostly due to confusion on how to recruit top-notch doctors.  [Physician recruitment](https://inbound.hargerhowe.com/blog/physician-recruitment-doing-it-right) is a vital part of an organization's success and should not be taken lightly. According to [a report](http://www.aamc.org/download/426242/data/ihsreportdownload.pdf) by the Association of American Medical Colleges, a shortage of physicians is overtaking the medical field, and the communities surrounding them are going to suffer. This trend is projected to get progressively worse with 90,000 potential vacancies through 2025. Knowledge is power, and while the forecast is grim, this does not have to be the case for every facility.  Here are a few tips to find the right personnel. **Conducting Effective Physician Recruitment Campaigns** - The average physician [generates](http://www.merritthawkins.com/uploadedFiles/MerrittHawkings/Clients/mha2013revenuerelease.pdf) $1.45 million dollars a year in revenue for a hospital, so skimping on the recruitment budget is a definite no-no. As the old saying goes, you get what you pay for.  - Effective physician recruitment campaigns need to be ongoing. If your approach is to be reactive to only current openings, you will always be trying to catch up. Physician vacancies cost hospitals hundreds of thousands of dollars every month, so it should be vital to always be recruiting and have a strong pipeline of quality candidates. - Be persistent, outgoing, and well spoken on your openings, your location and your organization. You are recruiting some the most highly educated individuals in the workforce. They tend not to make decisions lightly, and they would rather converse with a well-versed person. It can take several answers of "no" in order to get to the magical "yes." Never give up and always have all your bases covered. - Using the latest recruitment marketing techniques is key to an effective physician recruitment campaign. Social media outlets such as Facebook, the second [most visited website](http://www.abcnewspoint.com/top-10-most-visited-websites-in-the-world-2015/) on the internet and Twitter can be great tools to market your recruitment brand. [Inbound marketing](https://inbound.hargerhowe.com/blog/inbound-marketing-your-2016-resolution) is the greatest multi-tasking job recruitment strategy available and can help build your brand while simultaneously driving effective physician recruitment campaigns. - Cut down on traditional recruitment methods and do not be afraid to venture into the exciting and extensive world of digital brand marketing. Traditional techniques still work and should be part of your strategy, but work best when married to inbound marketing and [social media](https://inbound.hargerhowe.com/blog/social-docs-physician-recruitment-marketing-on-facebook) methods.  -- One big factor that can't be ignored when it comes to physician recruitment and retention is competitive salaries. Do you want to know if your salaries are in line with industry standards? Check out our **Physician Compensation Worksheet**! [![Physician Compensation](https://no-cache.hubspot.com/cta/default/559861/f13a1d39-9a94-4576-a598-3d572853ec84.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/f13a1d39-9a94-4576-a598-3d572853ec84) Category: [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [Physician Recruitment](https://inbound.hargerhowe.com/blog/topic/physician-recruitment) [by Mike Walsh](https://inbound.hargerhowe.com/blog/author/mike-walsh) [December 28, 2015](https://inbound.hargerhowe.com/blog/archive/2015/12/28) ### Share This Article - - - - - ![Mike Walsh](https://inbound.hargerhowe.com/hs-fs/hubfs/Mikewalsh.jpg?width=80&height=80&name=Mikewalsh.jpg) #### Author:Mike Walsh President, Harger Howe Advertising [Previous 2016 Hiring Trends - Be Ahead of the Competition](https://inbound.hargerhowe.com/blog/2016-hiring-trends-be-ahead-of-the-competition) [Next Why Pinterest is a Great Recruitment Tool](https://inbound.hargerhowe.com/blog/why-pinterest-is-a-great-recruitment-tool) ### Recent Articles [![What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/hubfs/GettyImages-1372638205.jpg)](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) [What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) *July 29, 2026* [![Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/hubfs/GettyImages-1307162575.jpg)](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) [Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) *July 20, 2026* [![Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/hubfs/GettyImages-2096319765.jpg)](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) [Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) *July 14, 2026* [![Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/hubfs/GettyImages-2259093025.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) [Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) *July 13, 2026* [![The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/hubfs/GettyImages-2233005232.jpg)](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) [The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) *June 25, 2026* [![Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/hubfs/GettyImages-1305333546.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) [Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) *June 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? Call us!* [781-425-5005](tel:1-781-425-5005). ### SUBSCRIBE TO NEWSLETTER Do you want to learn more? Subscribe and we’ll send you a monthly newsletter with recruitment tips and helpful tools to help you transform your recruitment marketing strategy. [Subscribe Now](https://inbound.hargerhowe.com/subscribe-to-our-monthly-newsletter) ### WE ARE INBOUND SPECIALISTS [![Agency Partner](https://inbound.hargerhowe.com/hubfs/HargerHowe_April2018/Images/a9acd44930024654a7c21d3ebc067eca.png)](https://academy.hubspot.com/certification) [![Harger Howe Advertising](https://inbound.hargerhowe.com/hubfs/HargerHowe_April2018/Images/hargerhowe-logo-sm-white.png)](https://hargerhowe.com/) Harger Howe Advertising 2026 - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/)