As a photographer, I am always a huge proponent of visuals, but how effective are they really? Well, according to Industry West, a modern furnishing company, “As a result of our investment in Promoted Pins, Pinterest drove 77% more online conversions than other social platforms and has become the second largest driver of traffic to our site overall.” As a result of our investment in Promoted Pins, Pinterest drove 77% more online conversions than other social platforms and has become the second largest driver of traffic to our site overall.”
Understandably, Industry West is selling items, so there is a bit of a different market in play here, but think of how even a small slice of that 77% could benefit your recruitment efforts! Pinterest is a cutting edge sourcing tool for recruiters. Here are just a few reasons why you should start using it.
1. Get Results! Organic and Otherwise!
In addition to the promoted engagement, companies benefits from additional organic clicks as well! Per Pinterest,“Advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign.” .”
2. Set Any Budget! Promote Over Any Time Period!
Just like Google, Facebook or Twitter Pay Per Click ad campaigns, you can set an end date and a daily budget. Spend as little or as much as you think you need. We typically recommend at least $350-$500 for a month-long campaign (sometimes more depending on the initiative), but if your budget is smaller, we can make that work on Pinterest for you as well! It’s yet another flexible social platform that can reach many people you haven’t hit before.
3. Forever Results
Pinterest is not a platform that takes down your pins at the end of a campaign. Unlike Facebook and Twitter promotions, your pins will still live on your pin board and other peoples’ pin boards presumably forever as long as you don’t delete them. Your organic reach will continue to grow even after you stop promoting one particular pin! Think about it? What other venue other than a recruitment microsite is able to continue boosting your recruitment brand identity and individual promotions at the end of a budget?
You can create as few or as many boards as you’d like. For recruitment initiatives, you could create boards for job postings, helpful information by industry or job types, a company culture board and even a board for recruitment videos! The world of candidates is truly your oyster when you start using Pinterest.
5. It’s Different
Right now, it is not the norm to use Pinterest for recruiting, but Pinterest actually uses the platform for their own recruiting! They feature everything from Team Photos to proper Interview Attire. It really fleshes out the candidates they are looking for and their values. The boards are vibrant and they contain very useful information. A Pinterest presence could really set you apart from other companies when it comes to recruiting.
Pinterest is a powerful, visual social network and in our opinion it works best with other social networks. Learn more about social recruiting by subscribing to receive our blogs!