Category Archives: maximizing-your-ad-budget

How and Why You Should Spend Your Recruitment Dollars NOW

Have you ever seen that episode of “The Office” where Oscar explains that Michael needs to spend his surplus “lemonade stand money,” so that it won’t get taken away? Well, in layman’s terms that is why you need to spend the rest of your budget before winter.


Trust in Advertising: Maximizing Your Ad Budget

Having been in the ad business for almost 25 years, I have always been awestruck by how fast advertising and technology evolve together – technology is continuously creating new ways of sending out advertising messages and connecting and interacting with people. Today not only do we use smart…