Though incredibly successful, Twitter advertising is still relatively new. The best thing about this platform is that it allows a lot of flexibility when it comes to targeting. You can run Twitter campaigns to gain followers, garner website clicks, increase your engagement, have people install your app, pull in leads or push video views and you can target handles, locations, ages, genders, or even by television markets! There are many other options when it comes to targeting, but when it comes down to Twitter recruitment strategies here are some of the best practices that will get you the applications and engagement you need to fill your open positions.
1. Target a Handle
People on Twitter follow brands and organizations that they are interested in. For instance, Neurologists generally follow the American Academy of Neurology so targeting followers of that handle is a great idea to try and source those sorts of candidates.
2. Maintain a Careers Twitter Page
It’s hard for candidates to trust tweets that have been sent out by a newly created handle. Due to that perception, we highly recommend a career-related social presence on Twitter and Facebook. Want to learn more about Social Media Career Pages? Check out our free E-Book with 15 great examples.
When people Retweet and comment on your Twitter ads, make sure to engage them. They could be sharing it with a friend who could be your next applicant. Simply thanking them for the Retweet or taking the time to click the heart icon could make the difference between that person becoming a long-term brand advocate or having them fade away. It seems self-explanatory, but at it’s core, social media is social and needs to be nurtured.
4. Use Twitter with Facebook
Not all candidates are on one network. As we mentioned in Facebook or Twitter – Which Platform to Use for Your Recruitment, “Facebook is a much larger community than Twitter, but it is also starting to trend towards the ages of 30-65, whereas Twitter is more targeted to 18-29 year olds.” So if you are seeking a seasoned professional, it might be better to seek them out on Facebook, whereas if you are interested in all educational levels, you should consider targeting candidates on both networks simultaneously.
Thinking of working on a Twitter campaign? Contact us and we’ll be happy to create one with you.