--- title: Why Inbound Recruitment Marketing Will Help Your 2017 SEO description: What we want to cover today is why inbound recruitment marketing will help you with your SEO strategy as some of these changes unfold. image: https://inbound.hargerhowe.com/hubfs/ThinkstockPhotos-496952424.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Why Inbound Recruitment Marketing Will Help Your 2017 SEO - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - Why Inbound Recruitment Marketing Will... [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media) [SEO and Analytics](https://inbound.hargerhowe.com/blog/topic/seo-and-analytics) [inbound recruitment marketing](https://inbound.hargerhowe.com/blog/topic/inbound-recruitment-marketing) ![ThinkstockPhotos-496952424.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-496952424.jpg?width=723&name=ThinkstockPhotos-496952424.jpg) [Nov282016](https://inbound.hargerhowe.com/blog/archive/2016/11/28) **Audio version** On Black Friday, Govind Agarwal wrote an article for Business 2 Community called [6 Upcoming SEO Trends Set To Affect Your Ranking In 2017](http://www.business2community.com/seo/6-upcoming-seo-trends-set-affect-ranking-2017-01713657#DeHfbcDR3chZwmhS.97). In this article, Agarwal notes items including voice search technology, social media and more. What we want to cover today is why [inbound recruitment marketing](https://inbound.hargerhowe.com/blog/inbound-recruitment-marketing-best-practices-youll-love) will help you with your SEO strategy as some of these changes unfold. **Voice Search** [In Agarwal's words](http://www.business2community.com/seo/6-upcoming-seo-trends-set-affect-ranking-2017-01713657#DeHfbcDR3chZwmhS.97), *“all the searches now performed are likely to be more of that conversation pattern.”* This is great news for inbound recruitment marketers who already try to get into the mind of their ideal buyer. One of the primary standards of inbound marketing in general is zeroing in on how your buyer or candidate speaks and generating keywords around that speech. Keywords are chosen based on the needs of the candidate and are phrased as candidates would phrase them. For instance, while a keyword can be as simple as recruitment marketing, a more successful strategy might be to use something like what is recruitment marketing or [the best recruitment marketing agency around Burlington](http://hargerhowe.com/). Those who have already made a move into inbound are going to be in great shape for the New Year. **Long Content** While long-form blogs are fascinating, lots of candidates have either a short time to read or lack the attention span (at least during their work day or in their limited free time) to digest long-form content. This is also on par with what we wrote about last week regarding upcycling. [****Read our upcycling blog here.****](https://inbound.hargerhowe.com/blog/how-to-use-the-same-recruitment-marketing-content-to-extend-your-reach) Candidates need to be able to understand your information when they have time in a manner they like. That is why video is crucial to recruitment in 2017 and so is posting on multiple networks in unique, repackaged ways that are decidedly not long-form. **Social SEO** For years our agency has advocated for strong [social media careers pages](https://inbound.hargerhowe.com/blog/2016-the-year-for-microsites-and-social-media-career-pages). Why? It’s because that is where people are spending their time. It’s where your candidates are. [**Download our E-Book about successful social media career pages here.**](https://inbound.hargerhowe.com/download-our-e-book-social-media-career-pages) [According to Argarwal](http://www.business2community.com/seo/6-upcoming-seo-trends-set-affect-ranking-2017-01713657#DeHfbcDR3chZwmhS.97), *“when you search for a company in Google, its Facebook or Twitter page comes in the first two options. This shows a growing trend in users favouring social content more than the content on the company’s website.”* Basically, while you still need a strong, clear web presence via your actual company website, the social networks are becoming more and more valuable by the day and should be a main focus of your recruitment strategy. A weak social media career page could lose you candidate leads. -- Have you started planning your 2017 [recruitment budget](https://inbound.hargerhowe.com/blog/trust-in-advertising-maximizing-your-ad-budget)? Does it include [inbound recruitment marketing](https://inbound.hargerhowe.com/blog/content-plus-context-why-inbound-recruitment-marketing-works)? We think it should! If you would like to see more articles about why recruitment marketing is vital, subscribe. [![Subscribe to the Blog!](https://no-cache.hubspot.com/cta/default/559861/e27e0280-30bf-4440-a2d6-97bba32b8d01.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/e27e0280-30bf-4440-a2d6-97bba32b8d01) Category: [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [SEO and Analytics](https://inbound.hargerhowe.com/blog/topic/seo-and-analytics), [inbound recruitment marketing](https://inbound.hargerhowe.com/blog/topic/inbound-recruitment-marketing) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [November 28, 2016](https://inbound.hargerhowe.com/blog/archive/2016/11/28) ### Share This Article - - - - - ![Gillian Barnes](https://inbound.hargerhowe.com/hs-fs/hubfs/gillbwsquare.jpg?width=80&height=80&name=gillbwsquare.jpg) #### Author:Gillian Barnes Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. [Previous 4 Trends Physician Recruiters Should Know for 2017](https://inbound.hargerhowe.com/blog/4-trends-physician-recruiters-should-know-for-2017) [Next Direct Search is the Recruitment Solution You’ve Been Searching For](https://inbound.hargerhowe.com/blog/direct-search-is-the-recruitment-solution-youve-been-searching-for) ### Recent Articles [![What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/hubfs/GettyImages-1372638205.jpg)](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) [What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) *July 29, 2026* [![Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/hubfs/GettyImages-1307162575.jpg)](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) [Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) *July 20, 2026* [![Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/hubfs/GettyImages-2096319765.jpg)](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) [Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) *July 14, 2026* [![Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/hubfs/GettyImages-2259093025.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) [Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) *July 13, 2026* [![The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/hubfs/GettyImages-2233005232.jpg)](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) [The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) *June 25, 2026* [![Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/hubfs/GettyImages-1305333546.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) [Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) *June 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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