On Black Friday, Govind Agarwal wrote an article for Business 2 Community called 6 Upcoming SEO Trends Set To Affect Your Ranking In 2017. In this article, Agarwal notes items including voice search technology, social media and more. What we want to cover today is why inbound recruitment marketing…
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In the recruitment marketing industry, it seems like we are always promoting link building strategies and there’s a definite reason. However, before I get into that, I’d like to cover what link building is (and the two types of links) as well as the difference between quality and quantity linking.
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Recruitment microsites are a large part of our business, but typically we create them for healthcare systems that want to recruit physicians and nurses. Today, I want to talk about the value of creating a recruitment microsite to drive new patients to a clinical practice. In particular, I will be…
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We have many clients who like to utilize Indeed to promote open positions. In fact, since Indeed is a job aggregator, chances are their jobs are already on it among the other 500,000. We assist our clients in managing what is known as sponsored or Pay Per Click based jobs that reside at the top of…
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SEO optimization is a key element to successful recruitment microsites. Having a strong SEO strategy in place will allow you to find candidates organically and will help provide direct candidates with a better microsite experience. On and off page SEO can be boosted via methods like blogging, link…
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Is your recruitment marketing website out of shape!? I bet it is! How do I know? It’s all in the SEO! Don’t worry though; I’ll have you back in fighting form by the end of this blog. Just follow these simple tips and you’ll be well on your way to being found online.
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SEO and user experience are mutually dependent. When done the right way, anything that is good for the user's experience is also good for SEO and vice versa. By focusing on the user and providing them with the best experience possible, the search engine optimization should naturally follow suit. If…
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The content on your website plays a key role in the success of leading and capturing user hits. Knowing the details and logistics as to how people are finding your site, what they’re focusing on and how long they look allows you to have total control of the overall marketing strategy. Most…
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