2019 Recruitment Marketing Round-Up

With 2019 coming to a close, it’s time to start thinking about resolutions for 2020.

Is a new and improved recruitment marketing strategy one of your goals? If so, we’re here to help. We’ve been taking notes over the last year and have determined 2019’s best hiring strategies, along with the most important things to consider before entering 2020!

Social Recruitment is Here to Stay

Did you know that 73% of candidates searching for a job turn to their social media first? That being said, it’s safe to say social recruitment is not going anywhere, anytime soon.

Using social networks as a main channel to advertise your openings has become a common practice for recruiters. It’s a cost-effective way to target the applicants you’re looking for while simultaneously establishing a personal connection in the process. Social recruiting goes beyond posting those hard-to-fill roles on your pages – it’s a space to showcase your company culture and maintain strong brand awareness to attract active and passive candidates, even when you aren’t hiring.

Mobile Optimization is IMPORTANT!

It’s no secret that mobile device usage is steadily on the rise. Today, essentially anything that can be done on a computer, can now be done on your smartphone or tablet. This includes searching and applying for jobs. If you haven’t optimized your recruitment strategy for mobile devices, it’s time to adapt!

Glassdoor recently reported that 58% of their users are searching for jobs on their smartphones. They also make note that the application process on hand-held devices is “significantly more difficult for mobile job seekers,” causing candidates to drop-off before successfully submitting their resumes. To avoid missing out on potentially qualified applicants in the new year, make sure you optimize your job postings to be mobile-friendly!

Stick with Targeted Advertising

Targeted job advertising remains as one of the most effective ways to reach the candidates you’re looking for. With targeted ad placements, you’re placing jobs in spaces where your ideal applicants are already spending time online. Common examples of this include email marketing campaigns, social media advertisements, and niche job board postings.

Combining targeted advertising with programmatic strategies will boost the effectiveness of your hiring campaigns. Programmatic advertising is “the buying, placement, and optimization of ads performed by software, rather than people. It allows advertisers to target their ideal demographic across the web and keeps from overspending on clicks that don’t convert with automated bidding processes.” Examples of programmatic advertisements are any pay-per-click or pay-per-application ads that you may be running. Targeting these programmatic advertisements to be served up to the select audience you’re looking for is a more efficient use of your advertising dollars and will increase the quality of the applications you receive.

Your Brand Always Matters

A strong employer brand is important. It’s easier to attract top talent if your company has a positive reputation in the public eye. Along with frequent recruitment marketing ads, it’s worthwhile to devote some of your advertising dollars to brand awareness. Though these types of campaigns typically don’t have a specific call-to-action, they’re impactful because they help your company stand out against your competition.

Another way to spread brand awareness is through your own people. Your current employees are often your most powerful recruitment marketing tool. If they’re happy in their workplace, they’re more likely to refer people they know to work for your organization. Consider employee appreciation activities and events to let your staff know how much you appreciate their hard work!

Stay Up-to-Date 

Staying on top of hiring trends is crucial to making the most of your recruitment budget! Knowing where and when to allocate certain funds can make all the difference in making long-term hires. For example, LinkedIn recently forecasted that a gig-work hiring spree is on the horizon. It’s reported that the U.S. Census Bureau is searching for 500,000 part-time and temporary workers for the 2020 decennial Census. If your organization is seeking to fill short-term or temp roles in the near future, you might want to start getting the word out now!

We’re Here to Help

Are you struggling with building a recruitment marketing strategy that works for your company? If that’s the case, look no further. Let us be the experts! Harger Howe Advertising specializes in recruitment-focused marketing and advertising to help you fulfill your hiring needs. We provide digital, traditional and social solutions to the recruitment issues to our clients across various industries. For more information on how you can benefit from our services, contact Mike Walsh through the link below!

Contact Mike Walsh