--- title: 3 Dynamic Strategies for New Graduate Recruitment description: Here are some great tips to help you with your new graduate recruitment initiative. image: https://inbound.hargerhowe.com/hubfs/ThinkstockPhotos-514120226.jpg --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe_Logo_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe_Logo_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png) ](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # 3 Dynamic Strategies for New Graduate Recruitment - [Home](https://hargerhowe.com/) - [Blog](https://inbound.hargerhowe.com/blog) - 3 Dynamic Strategies for New Graduate... [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media) [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment) [millennials](https://inbound.hargerhowe.com/blog/topic/millennials) [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting) [new graduates](https://inbound.hargerhowe.com/blog/topic/new-graduates) ![ThinkstockPhotos-514120226.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-514120226.jpg?width=723&name=ThinkstockPhotos-514120226.jpg) [Jun172016](https://inbound.hargerhowe.com/blog/archive/2016/06/17) **Audio version** In May, [SHRM](https://www.shrm.org/pages/default.aspx) published an article called [Class of 2016 College Graduate Hiring Forecast Best in 10 Years](https://www.shrm.org/hrdisciplines/staffingmanagement/articles/pages/class-of-2016-college-graduate-hiring-forecast.aspx#sthash.B1nzIcA6.dpuf). In that article they stated that 2/3 of employers will be hiring new college graduates, which is an increase of 2% over 2015 (good news for paying off student loans!) In fact, *“more than half of these employers (52 percent) say they will make offers to students before they graduate.”* With a more positive new grad-hiring outlook, recruiters need to start instituting powerful strategies and must ensure that they project the image of an ideal company to work for. Here are some great tips to help you with your new graduate recruitment initiative. **1. Find Out What’s In Demand** According to [CareerBuilder survey conducted by Harris Poll](http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12/31/2016&id=pr944&sd=4/21/2016) the following majors are in high demand (percentages are based on the [“*2,186 hiring managers and human resource professionals”*](http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12/31/2016&id=pr944&sd=4/21/2016) that were surveyed): - *Business – 35 percent* - *Computer and Information Sciences – 23 percent* - *Engineering – 18 percent* - *Math and Statistics – 15 percent* - *Health Professions and Related Clinical Sciences – 14 percent* - *Communications Technologies – 11 percent* - *Engineering Technologies – 11 percent* - *Communication and Journalism – 8 percent* - *Liberal Arts and Sciences, General Studies and Humanities – 7 percent* - *Science Technologies – 7 percent* - *Social Sciences – 6 percent* - *Biological and Biomedical Sciences – 6 percent* - *Architecture and Planning – 6 percent* - *Education – 5 percent* If your company falls into one of these categories, it is essential that you start recruiting at the graduate level. Often, schools allow recruiters to participate in live hiring events to meet seniors or they offer job boards that can be accessed by both alumni and current students. Capitalizing on those types of resources and conducting live recruitment events on your company’s campus are great ways to entice new grads to join you. In fact, if you want to take it one step further, you could institute a training program with the ultimate goal of hiring new grads. Many successful hiring campaigns start with social media, newspaper and radio advertising being driven to a recruitment microsite and end with a live event and job offers. **2. Consider Your Perks** Recruiter.com recently put together an infographic: [16 Perks That Are Better Than Pay Raises](https://www.recruiter.com/i/16-perks-that-are-better-than-pay-raises/). Some of the key findings are below: - *79% of employees would prefer new or additional benefits to a pay raise* - *89% of younger employees (aged 18-34 prefer benefits and perks over a pay raise* We highly suggest that you check out the full details **[here](https://www.recruiter.com/i/16-perks-that-are-better-than-pay-raises/),** but for our purposes, we’d just like to suggest that you consider what your current benefit package includes and think about adding new items in accordance with the market’s current outlook. **3. Up Your Social Media Game** More and more people (especially younger generations) are on [social networks](https://inbound.hargerhowe.com/blog/getting-applicants-recruitment-advertising-with-social-media) regularly. These networks are ingrained into their daily life. In fact, [according to this 2015 Pew Research data](http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/) the following percentages of users are on each network daily: - *Facebook - 70%* - *Instagram – 49%* - *Twitter – 36%* - *Pinterest – 17%* - *LinkedIn - 13%* [![Pew Research Center](https://inbound.hargerhowe.com/hs-fs/hubfs/PEWFinal.png?width=334&name=PEWFinal.png "Pew Research Center")](http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/) In addition, according to [’s 2015 US Mobile App Report](http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report) the 18-24 demographic is driving the [social media](https://inbound.hargerhowe.com/blog/recruitment-advertising-with-social-media) usage. To reach that market, your recruitment brand [must be mobile](https://inbound.hargerhowe.com/blog/mobile-recruiting-is-not-the-future) and social. [![comScore Mobile App Report](https://inbound.hargerhowe.com/hs-fs/hubfs/AppFinal.png?width=600&name=AppFinal.png "comScore Mobile App Report")](http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report) -- Want to learn more? Subscribe! [![Subscribe to the Blog!](https://no-cache.hubspot.com/cta/default/559861/e27e0280-30bf-4440-a2d6-97bba32b8d01.png)](https://cta-redirect.hubspot.com/cta/redirect/559861/e27e0280-30bf-4440-a2d6-97bba32b8d01) Category: [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [millennials](https://inbound.hargerhowe.com/blog/topic/millennials), [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting), [new graduates](https://inbound.hargerhowe.com/blog/topic/new-graduates) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [June 17, 2016](https://inbound.hargerhowe.com/blog/archive/2016/06/17) ### Share This Article - - - - - ![Gillian Barnes](https://inbound.hargerhowe.com/hs-fs/hubfs/gillbwsquare.jpg?width=80&height=80&name=gillbwsquare.jpg) #### Author:Gillian Barnes Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. [Previous On Air: Facebook Live for Recruiting](https://inbound.hargerhowe.com/blog/on-air-facebook-live-for-recruiting) [Next Save Recruitment Dollars by Nurturing Your Internal Talent Pool](https://inbound.hargerhowe.com/blog/save-recruitment-dollars-by-nurturing-your-internal-talent-pool) ### Recent Articles [![What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/hubfs/GettyImages-1372638205.jpg)](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) [What The 2026 Residency Match Really Means For Recruitment](https://inbound.hargerhowe.com/blog/what-the-2026-residency-match-really-means-for-recruitment) *July 29, 2026* [![Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/hubfs/GettyImages-1307162575.jpg)](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) [Your Careers Page Is Your First Interview](https://inbound.hargerhowe.com/blog/your-careers-page-is-your-first-interview) *July 20, 2026* [![Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/hubfs/GettyImages-2096319765.jpg)](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) [Every Vacancy Creates Invisible Work](https://inbound.hargerhowe.com/blog/every-vacancy-creates-invisible-work) *July 14, 2026* [![Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/hubfs/GettyImages-2259093025.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) [Physician Recruitment Is a Family Decision: Why Health Systems Must Market the Full Opportunity](https://inbound.hargerhowe.com/blog/physician-recruitment-is-a-family-decision-why-health-systems-must-market-the-full-opportunity) *July 13, 2026* [![The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/hubfs/GettyImages-2233005232.jpg)](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) [The Recruiter Is No Longer the First Source of Information](https://inbound.hargerhowe.com/blog/the-recruiter-is-no-longer-the-first-source-of-information) *June 25, 2026* [![Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/hubfs/GettyImages-1305333546.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) [Physician Recruitment Has a User Experience Problem](https://inbound.hargerhowe.com/blog/physician-recruitment-has-a-user-experience-problem) *June 24, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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