The age of mobile optimization (and therefore smaller screens) has made it absolutely crucial that job descriptions for physicians are blink test approved. So…what is the blink test? Well, it’s a 3-5 second time period that you have to capture the attention of a candidate. It’s not long! And, given…
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Let’s be honest, there’s a lot of recruitment marketing out in the world. Chances are when you went to buy your coffee this morning there was a Now Hiring sign you missed in the window. When you walked through the lunch room at work there was probably a poster for an employee referral program that…
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In a previous blog I talked about the blink test, which is how candidates decide whether or not your recruitment marketing is worth continuing to look at. It’s a decision that is made in 3-5 seconds and with that in mind, it’s crucial that you optimize your website’s design so that candidates have…
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We live in an extremely fast-passed world where the average consumer is constantly bombarded with ads. As Gordon Borell noted in his talk from #INBOUND15, people pass 5,000 ads per day, they only see 285 and the average individual only notices 6 at best. So how do you make sure that your…
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