Category Archives: recruitment-branding

Human Resource departments across the nation are struggling, especially in the healthcare sector. Filling and keeping positions has become a tedious nightmare that has administrators everywhere constantly throwing their hands in the air wondering what they could be doing differently. Modernizing…

In today’s recruitment market, companies that are marketing themselves in a traditional manner are finding it harder to find talent. Print ads, radio and billboards are simply not cutting it anymore (at least on their own) so we are finding that the most successful companies are reassessing their…

We don’t hire a lot of people, but when we do, we try to write a job description that is accurate, funny and engaging for our audience. We recognize that in order to hire the best people, we need to communicate our needs and desires for any new role. If we do a good job explaining the requirements…

Recruitment branding is commonly known as employer branding. Universum Global defines it as, “the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company’s…

Think of a sizable, renowned company, such as Google. Between the slogan, "do cool things that matter", esteemed employee perks, and innovative corporate culture, who wouldn't want to work for Google? Such a reputable company owes a lot of its success to its brand identity, as do many other…