Category Archives: recruitment

Mobile Recruiting is Not the Future

Marketers, recruiters and human resources experts have been reporting that recruitment websites must be mobile for many years. The fact is mobile recruiting is not the future; it’s the present. According to the Pew Research Center’s 2015 survey data, “28% of Americans have used a smartphone as part…

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LinkedIn Recruiting Strategies You’ll Fall in Love With

LinkedIn is a great resource for recruiters and candidates because of the vast options available to each group. It is considered the most professional of the social networks and therefore it’s a perfect place to locate your next hire or your next job. Here are some LinkedIn recruiting strategies…

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What is a Microsite and Why Do I Need One?

In our business we build a lot of microsites, but still get asked, what IS a microsite? Per a previous article, “Microsites are websites that zero in on a specific audience by providing relevant information on a certain topic that interests that particular group. These sorts of sites are great…

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How Call to Actions (CTAs) Can Improve Your Recruitment Marketing

In the new world of Inbound Marketing you may be hearing the acronym CTA a lot. A CTA is a call to action, which alerts readers that they are to take a certain course of action. For instance, if you put up a job posting, there very well maybe a button at the bottom of the listing stating APPLY…

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Is Your Healthcare Recruitment Website Missing the Mark?

As advertising professionals, we often hear that our client’s websites don’t generate the physician or nurse candidates they need. If that is the case with your healthcare recruitment website, here are some essential questions to help you evaluate the overall efficacy of your efforts.

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2016 Hiring Trends - Be Ahead of the Competition

Trends in hiring and recruitment are ever changing, and in order to be ahead of the competition, you have to be ahead of the learning curve. A company's staff is the most important asset you can have, so hiring high quality new employees is even more important than ever before. Here, we will take a…

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How to Make Your Physician Recruitment Campaign More Effective

One of the most significant things that impact the bottom line of a health care facility is its physicians. Doctors drive revenue and fill an important need for the local community. While physician recruitment should always be a top priority, often it is not and this is mostly due to confusion on…

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A New You! Rebranding Your Recruitment Persona

2016 is right around the corner and as today’s recruiters know, it is essential that you are socially savvy. With that being said, company-specific social media career pages, Twitter handles and LinkedIn accounts are just the start of an overall rebrand. Rebranding your recruitment persona is…

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Facebook or Twitter – Which Platform to Use for Your Recruitment

When it comes to social recruiting, choosing the right platform is key to overall success. Although I would ultimately recommend an aggressive cross-platform campaign to maximize recruitment returns, sometimes budgetary concerns come into play, so you might need to focus on one or the other. With…

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Stay Current! Recruiting Trends to Watch for 2016

In the world of recruitment it is absolutely essential that you learn how to ride the waves of change. Several years ago, recruiters would post print ads in journals as their primary often their only form of advertising, but along with the emergence of new media and sourcing methods, the field has…

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