Category Archives: recruitment

As advertising professionals, we often hear that our client’s websites don’t generate the physician or nurse candidates they need. If that is the case with your healthcare recruitment website, here are some essential questions to help you evaluate the overall efficacy of your efforts.

Trends in hiring and recruitment are ever changing, and in order to be ahead of the competition, you have to be ahead of the learning curve. A company's staff is the most important asset you can have, so hiring high quality new employees is even more important than ever before. Here, we will take a…

One of the most significant things that impact the bottom line of a health care facility is its physicians. Doctors drive revenue and fill an important need for the local community. While physician recruitment should always be a top priority, often it is not and this is mostly due to confusion on…

2016 is right around the corner and as today’s recruiters know, it is essential that you are socially savvy. With that being said, company-specific social media career pages, Twitter handles and LinkedIn accounts are just the start of an overall rebrand. Rebranding your recruitment persona is…

When it comes to social recruiting, choosing the right platform is key to overall success. Although I would ultimately recommend an aggressive cross-platform campaign to maximize recruitment returns, sometimes budgetary concerns come into play, so you might need to focus on one or the other. With…

In the world of recruitment it is absolutely essential that you learn how to ride the waves of change. Several years ago, recruiters would post print ads in journals as their primary often their only form of advertising, but along with the emergence of new media and sourcing methods, the field has…

In Houston, the demand for highly qualified construction workers has many companies facing unique construction hiring challenges. The demand for workers with various specialized certifications has construction companies scrambling to attract and retain qualified, reliable employees.

Lots of recruiters tend to shy away from direct email because they assume it is perceived by candidates as either spam or that it is too old school for it to be relevant. While I understand that misconception is prevalent, it is just that…a misconception. In Isaac Moche's Hubspot email training, I…

We live in an extremely fast-passed world where the average consumer is constantly bombarded with ads. As Gordon Borell noted in his talk from #INBOUND15, people pass 5,000 ads per day, they only see 285 and the average individual only notices 6 at best. So how do you make sure that your…

Many people think that traditional media and radio advertising in particular is on the way out in lieu of social ads and music streaming, but while those platforms are on the rise, that just isn’t the case. We are in an advertising renaissance where, as marketers we must learn to reassess and…