Category Archives: recruitment

Recruitment marketing and recruitment branding are different than what you think of as “product marketing.” Product marketing is often though of as “sexy and innovative,” but although you may not think of recruitment marketing as “sexy,” you should definitely think of it as innovative. The fact is;…

One of the biggest budgeting concerns for companies is deciding whether or not to hire professional advertising agencies specifically for recruitment branding and promotion. We understand that sometimes this sort of advertising can seem unnecessary, especially when you have an incredible internal…

Recruiters are some of the busiest people in the world, so it goes without saying that they don’t want to waste a minute of their day. One main ingredient in the sourcing candidate recipe is effective LinkedIn recruiting strategies since the platform is both useful for filling positions and…

There are a lot of facets to inbound marketing, but in my mind the word that describes it best is genuine. To be an inbound marketer, you need to genuinely want to help the population you are marketing to. Instead of pushing information out that people may not want to see, inbound marketing offers…

If an incoming applicant rated your candidate experience today what sort of grade do you think you would you receive? Is it an advantage or an obstacle? Before we get into that though, let’s review how employers typically see the candidate experience and notice how disconnected it is from applicant…

If you’re old enough, you might recall a time when companies hired minorities based solely on affirmative action. Many didn’t agree with this approach, and others saw it as the right thing to do but not necessarily good for their business. Done properly, diversity recruiting is essential for…

Recruitment is a lot like marketing. When you come right down to it, you’re selling something. With recruiting, it’s the idea of selling an experience that includes company culture, compensation and advancement opportunities. Marketing is something that has always tied into talent acquisition, but…

Marketers, recruiters and human resources experts have been reporting that recruitment websites must be mobile for many years. The fact is mobile recruiting is not the future; it’s the present. According to the Pew Research Center’s 2015 survey data, “28% of Americans have used a smartphone as part…

LinkedIn is a great resource for recruiters and candidates because of the vast options available to each group. It is considered the most professional of the social networks and therefore it’s a perfect place to locate your next hire or your next job. Here are some LinkedIn recruiting strategies…

In our business we build a lot of microsites, but still get asked, what IS a microsite? Per a previous article, “Microsites are websites that zero in on a specific audience by providing relevant information on a certain topic that interests that particular group. These sorts of sites are great…