Category Archives: recruitment

Use the Facebook News Feed to Track Recruitment Marketing Trends

Last week, Mari Smith wrote a very informative article for Social Media Examiner called How to Customize Your Facebook News Feed: What Marketers Need to Know, which got us thinking…what kinds of things should recruiters do to stay up-to-date with and track recruitment marketing trends on Facebook?…

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Recruiting Top Talent by Seeking Less Obvious Skills

Recently, The Wall Street Journal completed a study of 2.3 million LinkedIn profiles that endeavored to find out what the top in-demand soft skills were among professionals. They were as follows: Communication Organization Teamwork Always Punctual Critical Thinking Social Skills Creativity…

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Top Reasons Why Your Recruitment Marketing Email Campaign Didn’t Work

One of the biggest issues we are seeing throughout the industry in 2016 is a lack of response when is comes to direct email recruitment marketing. Direct email marketing for recruitment used to be an effective option for many campaigns. We would buy a list from an association, create the HTML and…

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Oil Recruiters - It’s Time to Restart Your Recruitment Marketing

If you were not aware, our Harger Howe - Houston office and our staff specialize in recruitment marketing and branding strategies for the energy sector. Because the oli and gas industry is so prevalent in the Houston area, we monitor stories and infromation about the oil and gas industry very…

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Why Facebook Recruitment Marketing Needs to Be More Visual Than Ever

As I mentioned in my previous blog, Facebook made an announcement last week that will affect pages. This is because the newsfeed is making a concerted effort to show users more of their friends’ updates. With this change, it is more crucial than ever that recruitment marketers adjust and start…

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Blog to Recruit – How Blogging Can Help You Acquire Top Talent

 As most recruiters know, the recruitment advertising game has changed drastically over the past few years. One of the biggest changes is that unlike in past years, candidates are more informed than most recruiters. They research companies long before they consider applying and they consider more…

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3 Dynamic Strategies for New Graduate Recruitment

In May, SHRM published an article called Class of 2016 College Graduate Hiring Forecast Best in 10 Years. In that article they stated that 2/3 of employers will be hiring new college graduates, which is an increase of 2% over 2015 (good news for paying off student loans!) In fact, “more than half…

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Proactive Recruitment Strategies for the Energy Sector

Exactly this time last year The National's Business section was reporting the oil and gas industry could face a hiring freeze due to the low prices. In fact, according to that same article, jobs in the energy sector fell by 19% from the previous year’s numbers in just one month.

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Do You Have a Succession Plan for Your Physician Workforce?

We talk a lot about recruiting physicians, attracting new graduates and boosting company culture in order to build a stronger employer brand, but what is not often addressed is developing a succession plan. What will you do when your physicians start to retire?

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Why Growing Companies Need Recruitment Marketing

Growing pains and unexpected stretch goals are common among growth-driven companies. Unfortunately, something that is also common is a lack of proactive personnel sourcing. Typically during the growth stage, companies find themselves scrambling to execute their master plan and that’s when clients…

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