Harger Howe Recruitment Marketing Blog

Microsite Design for Patient Recruitment

Recruitment microsites are a large part of our business, but typically we create them for healthcare systems that want to recruit physicians and nurses. Today, I want to talk about the value of creating a recruitment microsite to drive new patients to a clinical practice. In particular, I will be…

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A Physician Incentive Plan that Works

When it comes to recruiting physicians, incentives are a key element in the process, but what incentives are the most valuable to them? How do you decide where to put your recruitment budget dollars? Well, the Merritt Hawkins’ 2016 Review of Physician and Advanced Practitioner Recruiting Incentives…

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Happy Nurses Could Lower Your Recruitment Costs and Readmission Rates

AMN Healthcare provides excellent insights when it comes to nurse recruiting and retention strategies. I was pleased to note that two of their recent articles addressed the issues of nurse happiness and travel nurse utilization.

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Do You Have a Succession Plan for Your Physician Workforce?

We talk a lot about recruiting physicians, attracting new graduates and boosting company culture in order to build a stronger employer brand, but what is not often addressed is developing a succession plan. What will you do when your physicians start to retire?

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Physician Job Advertising That Will Pass the Blink Test

The age of mobile optimization (and therefore smaller screens) has made it absolutely crucial that job descriptions for physicians are blink test approved. So…what is the blink test? Well, it’s a 3-5 second time period that you have to capture the attention of a candidate. It’s not long! And, given…

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The Real Definition of an Engaged Employee

This week I had the pleasure of reading Maren Hogan’s latest piece, ‘Engaged Employees’ and ‘Happy Employees’: Not Exactly Synonyms. I initially clicked the link because it’s a hot button topic and I was interested a the different perspective on the issue of employee happiness, but I found myself…

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Top Healthcare Recruitment Social Media Secrets

As part of my job, I am always tracking analytics, monitoring engagement and adjusting my strategy. Social media is like a wild animal and each day is a new opportunity to tame the beast. New social properties and recruitment strategies pop up daily and it is our job to stay on top of them. With…

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Why Growing Companies Need Recruitment Marketing

Growing pains and unexpected stretch goals are common among growth-driven companies. Unfortunately, something that is also common is a lack of proactive personnel sourcing. Typically during the growth stage, companies find themselves scrambling to execute their master plan and that’s when clients…

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30 Tweet Worthy Twitter Tips

Twitter is a very useful recruitment tool. As of March 31,2016, Twitter stated that there are 310 million monthly users! Another important note is that 83% of Twitter users are using the network via mobile in an increasingly mobile world. Twitter has become a highly relevant facet in peoples’ work…

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Lower Your Recruitment Stress by Retaining Top Talent

Retaining top talent is equally as important as running new recruitment initiatives and should be thought of as a symbiotic relationship. When a recruiter is tasked with many searches, sometimes existing employees get forgotten (even ones that were just hired!) When employees start to feel lost in…

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