Harger Howe Recruitment Marketing Blog

We have many clients who like to utilize Indeed to promote open positions. In fact, since Indeed is a job aggregator, chances are their jobs are already on it among the other 500,000. We assist our clients in managing what is known as sponsored or Pay Per Click based jobs that reside at the top of…

In recent years, video has taken the Internet by storm. On Facebook, native video is driving traffic like crazy. On YouTube, certain individuals are making a living purely based on being a YouTube personality. Video was bound to make its recruitment debut at some point. In fact, many candidates…

As a photographer, I am always a huge proponent of visuals, but how effective are they really? Well, according to Industry West, a modern furnishing company, “As a result of our investment in Promoted Pins, Pinterest drove 77% more online conversions than other social platforms and has become the…

Let’s be honest, there’s a lot of recruitment marketing out in the world. Chances are when you went to buy your coffee this morning there was a Now Hiring sign you missed in the window. When you walked through the lunch room at work there was probably a poster for an employee referral program that…

In the past, recruiting was different. Many nurses were probably hired as young people in their twenties and often worked at the same hospital for their whole life. But times are different now and they're changing fast. Nurses are in high demand at every hospital and we are experiencing a…

Microsites are ideal for recruitment and we’re sure you love yours, but as it’s the beginning of a new season, let’s take some time to do a deep Spring cleaning style audit to make sure you are making the most out of it. Taking stock of a microsite keeps it fresh and helps candidates remain…

For those who aren’t familiar with the term, boomeranging or boomerang recruitment basically means sourcing candidates that have already left one company for another and have decided to come back to the first for one reason or another. In the past and somewhat in the present, boomerang candidates…

Recruiting, as you know is a competitive industry. Candidates are here today, gone tomorrow and recruiters are left constantly trying to stay ahead of the curve. It’s easy to get overwhelmed with the number of searches assigned per recruiter or the general process, but if you follow these best…

In past years, job fairs have been on the decline due to overhead costs and the economic dip, but recently we have seen a resurgence in this method of recruiting, particularly in the healthcare sector. Unlike past events though, these new events are tightly focused on a theme and are accompanied by…

Recruitment marketing and recruitment branding are different than what you think of as “product marketing.” Product marketing is often though of as “sexy and innovative,” but although you may not think of recruitment marketing as “sexy,” you should definitely think of it as innovative. The fact is;…