Harger Howe Recruitment Marketing Blog

For those who aren’t familiar with the term, boomeranging or boomerang recruitment basically means sourcing candidates that have already left one company for another and have decided to come back to the first for one reason or another. In the past and somewhat in the present, boomerang candidates…

Recruiting, as you know is a competitive industry. Candidates are here today, gone tomorrow and recruiters are left constantly trying to stay ahead of the curve. It’s easy to get overwhelmed with the number of searches assigned per recruiter or the general process, but if you follow these best…

In past years, job fairs have been on the decline due to overhead costs and the economic dip, but recently we have seen a resurgence in this method of recruiting, particularly in the healthcare sector. Unlike past events though, these new events are tightly focused on a theme and are accompanied by…

Recruitment marketing and recruitment branding are different than what you think of as “product marketing.” Product marketing is often though of as “sexy and innovative,” but although you may not think of recruitment marketing as “sexy,” you should definitely think of it as innovative. The fact is;…

SEO optimization is a key element to successful recruitment microsites. Having a strong SEO strategy in place will allow you to find candidates organically and will help provide direct candidates with a better microsite experience. On and off page SEO can be boosted via methods like blogging, link…

One of the biggest budgeting concerns for companies is deciding whether or not to hire professional advertising agencies specifically for recruitment branding and promotion. We understand that sometimes this sort of advertising can seem unnecessary, especially when you have an incredible internal…

Physicians are among the hardest candidates to recruit. Healthcare in general is a field that is stacked with competition with some openings taking months to fill. In fact, the ASPR In-House Physician Recruitment Benchmarking Report from 2015 states, “Advanced Practice searches were filled in 95…

Recruiters are some of the busiest people in the world, so it goes without saying that they don’t want to waste a minute of their day. One main ingredient in the sourcing candidate recipe is effective LinkedIn recruiting strategies since the platform is both useful for filling positions and…

There are a lot of facets to inbound marketing, but in my mind the word that describes it best is genuine. To be an inbound marketer, you need to genuinely want to help the population you are marketing to. Instead of pushing information out that people may not want to see, inbound marketing offers…

In 2014, McKinsey researched hundreds of global companies, and released a report on diversity in the workplace. Some of the facts they discovered about the current state were shocking. Not only is lack of corporate diversity a problem; the situation is actually getting worse.