Harger Howe Recruitment Marketing Blog

Recruitment is a lot like marketing. When you come right down to it, you’re selling something. With recruiting, it’s the idea of selling an experience that includes company culture, compensation and advancement opportunities. Marketing is something that has always tied into talent acquisition, but…

Marketers, recruiters and human resources experts have been reporting that recruitment websites must be mobile for many years. The fact is mobile recruiting is not the future; it’s the present. According to the Pew Research Center’s 2015 survey data, “28% of Americans have used a smartphone as part…

LinkedIn is a great resource for recruiters and candidates because of the vast options available to each group. It is considered the most professional of the social networks and therefore it’s a perfect place to locate your next hire or your next job. Here are some LinkedIn recruiting strategies…

Though incredibly successful, Twitter advertising is still relatively new. The best thing about this platform is that it allows a lot of flexibility when it comes to targeting. You can run Twitter campaigns to gain followers, garner website clicks, increase your engagement, have people install your…

In our business we build a lot of microsites, but still get asked, what IS a microsite? Per a previous article, “Microsites are websites that zero in on a specific audience by providing relevant information on a certain topic that interests that particular group. These sorts of sites are great…

In the new world of Inbound Marketing you may be hearing the acronym CTA a lot. A CTA is a call to action, which alerts readers that they are to take a certain course of action. For instance, if you put up a job posting, there very well maybe a button at the bottom of the listing stating APPLY NOW!…

As advertising professionals, we often hear that our client’s websites don’t generate the physician or nurse candidates they need. If that is the case with your healthcare recruitment website, here are some essential questions to help you evaluate the overall efficacy of your efforts.

In a previous blog I talked about the blink test, which is how candidates decide whether or not your recruitment marketing is worth continuing to look at. It’s a decision that is made in 3-5 seconds and with that in mind, it’s crucial that you optimize your website’s design so that candidates have…

Trends in hiring and recruitment are ever changing, and in order to be ahead of the competition, you have to be ahead of the learning curve. A company's staff is the most important asset you can have, so hiring high quality new employees is even more important than ever before. Here, we will take a…

One of the most significant things that impact the bottom line of a health care facility is its physicians. Doctors drive revenue and fill an important need for the local community. While physician recruitment should always be a top priority, often it is not and this is mostly due to confusion on…