Harger Howe Recruitment Marketing Blog

A New You! Rebranding Your Recruitment Persona

2016 is right around the corner and as today’s recruiters know, it is essential that you are socially savvy. With that being said, company-specific social media career pages, Twitter handles and LinkedIn accounts are just the start of an overall rebrand. Rebranding your recruitment persona is…

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Get Optimized! Microsite Optimization Tips

When you want to attract talented applicants to your business, a microsite can be an invaluable marketing resource. A well-designed microsite can help you reach your target audience and create a marketing buzz about your company. Some of the world’s leading brands such as Burberry and Cadbury have…

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Facebook or Twitter – Which Platform to Use for Your Recruitment

When it comes to social recruiting, choosing the right platform is key to overall success. Although I would ultimately recommend an aggressive cross-platform campaign to maximize recruitment returns, sometimes budgetary concerns come into play, so you might need to focus on one or the other. With…

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Is Your ATS Helping or Hurting Your Recruiting?

An Applicant Tracking System (ATS) serves the same ultimate goal as a real recruiter; to seek to sort, identify, and recruit the best job candidates. ATS recruiting can save significant time and money in the areas of sorting and separating applicants who meet your needs from those who don’t.…

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Social Media Strategy: Are You Customizing it for Recruitment?

What is social media recruitment? Simply put, it is the use of social media platforms to inform relevant talent of opportunities within your company. While millennials make up the largest group of social media users, the 45-64 demographic is rapidly becoming more active. Social media recruiting…

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Stay Current! Recruiting Trends to Watch for 2016

In the world of recruitment it is absolutely essential that you learn how to ride the waves of change. Several years ago, recruiters would post print ads in journals as their primary often their only form of advertising, but along with the emergence of new media and sourcing methods, the field has…

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Recruitment: Reassessing Your Marketing Methods

Human Resource departments across the nation are struggling, especially in the healthcare sector. Filling and keeping positions has become a tedious nightmare that has administrators everywhere constantly throwing their hands in the air wondering what they could be doing differently. Modernizing…

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Houston Hiring Challenges for the Construction Industry

In Houston, the demand for highly qualified construction workers has many companies facing unique construction hiring challenges. The demand for workers with various specialized certifications has construction companies scrambling to attract and retain qualified, reliable employees.

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Proactive vs. Reactive: Strengthen Your Recruitment Strategy

Does your company’s recruitment strategy look something like this? Employee gives notice/is terminated/is promoted Company posts open position on ATS Company conducts interviews for undetermined number of weeks until proper candidate is found Candidate then must give notice to now, former employer…

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Social Docs: Physician Recruitment Marketing on Facebook

Recruiting physicians is tough in today's market, especially when using typical strategies, such as print ads, radio spots, and billboards. While they can be effective in an overall recruitment plan, used by themselves they have lost their luster. Maybe it's time to come up with a new recruitment…

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