Harger Howe Recruitment Marketing Blog

In past years, job fairs have been on the decline due to overhead costs and the economic dip, but recently we have seen a resurgence in this method of recruiting, particularly in the healthcare sector. Unlike past events though, these new events are tightly focused on a theme and are accompanied by…

Recruitment marketing and recruitment branding are different than what you think of as “product marketing.” Product marketing is often though of as “sexy and innovative,” but although you may not think of recruitment marketing as “sexy,” you should definitely think of it as innovative. The fact is;…

SEO optimization is a key element to successful recruitment microsites. Having a strong SEO strategy in place will allow you to find candidates organically and will help provide direct candidates with a better microsite experience. On and off page SEO can be boosted via methods like blogging, link…

One of the biggest budgeting concerns for companies is deciding whether or not to hire professional advertising agencies specifically for recruitment branding and promotion. We understand that sometimes this sort of advertising can seem unnecessary, especially when you have an incredible internal…

Physicians are among the hardest candidates to recruit. Healthcare in general is a field that is stacked with competition with some openings taking months to fill. In fact, the ASPR In-House Physician Recruitment Benchmarking Report from 2015 states, “Advanced Practice searches were filled in 95…

Recruiters are some of the busiest people in the world, so it goes without saying that they don’t want to waste a minute of their day. One main ingredient in the sourcing candidate recipe is effective LinkedIn recruiting strategies since the platform is both useful for filling positions and…

There are a lot of facets to inbound marketing, but in my mind the word that describes it best is genuine. To be an inbound marketer, you need to genuinely want to help the population you are marketing to. Instead of pushing information out that people may not want to see, inbound marketing offers…

If an incoming applicant rated your candidate experience today what sort of grade do you think you would you receive? Is it an advantage or an obstacle? Before we get into that though, let’s review how employers typically see the candidate experience and notice how disconnected it is from applicant…

Recruitment is a lot like marketing. When you come right down to it, you’re selling something. With recruiting, it’s the idea of selling an experience that includes company culture, compensation and advancement opportunities. Marketing is something that has always tied into talent acquisition, but…

Marketers, recruiters and human resources experts have been reporting that recruitment websites must be mobile for many years. The fact is mobile recruiting is not the future; it’s the present. According to the Pew Research Center’s 2015 survey data, “28% of Americans have used a smartphone as part…