Harger Howe Recruitment Marketing Blog

LinkedIn is a great resource for recruiters and candidates because of the vast options available to each group. It is considered the most professional of the social networks and therefore it’s a perfect place to locate your next hire or your next job. Here are some LinkedIn recruiting strategies…

Though incredibly successful, Twitter advertising is still relatively new. The best thing about this platform is that it allows a lot of flexibility when it comes to targeting. You can run Twitter campaigns to gain followers, garner website clicks, increase your engagement, have people install your…

In our business we build a lot of microsites, but still get asked, what IS a microsite? Per a previous article, “Microsites are websites that zero in on a specific audience by providing relevant information on a certain topic that interests that particular group. These sorts of sites are great…

In the new world of Inbound Marketing you may be hearing the acronym CTA a lot. A CTA is a call to action, which alerts readers that they are to take a certain course of action. For instance, if you put up a job posting, there very well maybe a button at the bottom of the listing stating APPLY NOW!…

As advertising professionals, we often hear that our client’s websites don’t generate the physician or nurse candidates they need. If that is the case with your healthcare recruitment website, here are some essential questions to help you evaluate the overall efficacy of your efforts.

In a previous blog I talked about the blink test, which is how candidates decide whether or not your recruitment marketing is worth continuing to look at. It’s a decision that is made in 3-5 seconds and with that in mind, it’s crucial that you optimize your website’s design so that candidates have…

Though Pinterest is used by a large percentage of people for things like DIY and recipes, it is SO much more beneficial than that. Pinterest is an avenue that companies can use to market different types of offers in a more casual, visual way. Therefore, people who are genuinely interested in your…

So you’ve been told that you need to be more active on Twitter as a recruiter, right? Well for most people that really boils down to where do you start? What’s a retweet and how do you contact people? What in the WORLD does DM mean? Don’t panic! We’re here to decode and define these terms for you…

2016 is right around the corner and as today’s recruiters know, it is essential that you are socially savvy. With that being said, company-specific social media career pages, Twitter handles and LinkedIn accounts are just the start of an overall rebrand. Rebranding your recruitment persona is…

When it comes to social recruiting, choosing the right platform is key to overall success. Although I would ultimately recommend an aggressive cross-platform campaign to maximize recruitment returns, sometimes budgetary concerns come into play, so you might need to focus on one or the other. With…