Harger Howe Recruitment Marketing Blog

In the world of recruitment it is absolutely essential that you learn how to ride the waves of change. Several years ago, recruiters would post print ads in journals as their primary often their only form of advertising, but along with the emergence of new media and sourcing methods, the field has…

The end of November is coming too quickly and soon December will be upon us. As we all know that the end of the year races by like an Olympic runner, so the best thing to do with the time you have left is to plan for next year. What sort of goals does your company have for the New Year? Perhaps…

Inbound Marketing is term that is relatively new to the advertising world. Though companies like Hubspot have been around since 2006, there were only 14,000 attendees at last year’s Inbound conference. 14,000 doesn’t seem like a small number, but it really is when you compare it to the larger…

Overall, I find that people are very hesitant to take the first step into the social media realm, but the fact is, not moving into more contemporary marketing is hurting them (especially those in the recruitment industry). True, if you don’t maintain your social networks they can be a detriment to…

In today’s recruitment market, companies that are marketing themselves in a traditional manner are finding it harder to find talent. Print ads, radio and billboards are simply not cutting it anymore (at least on their own) so we are finding that the most successful companies are reassessing their…

Is your recruitment marketing website out of shape!? I bet it is! How do I know? It’s all in the SEO! Don’t worry though; I’ll have you back in fighting form by the end of this blog. Just follow these simple tips and you’ll be well on your way to being found online.

Lots of recruiters tend to shy away from direct email because they assume it is perceived by candidates as either spam or that it is too old school for it to be relevant. While I understand that misconception is prevalent, it is just that…a misconception. In Isaac Moche's Hubspot email training, I…

We live in an extremely fast-passed world where the average consumer is constantly bombarded with ads. As Gordon Borell noted in his talk from #INBOUND15, people pass 5,000 ads per day, they only see 285 and the average individual only notices 6 at best. So how do you make sure that your…

Many people think that traditional media and radio advertising in particular is on the way out in lieu of social ads and music streaming, but while those platforms are on the rise, that just isn’t the case. We are in an advertising renaissance where, as marketers we must learn to reassess and…

Photo courtesy of My Mobile Billboard This past month, Dartmouth-Hitchcock came to us requesting a less than ordinary marketing strategy for a convention they were attending. They mentioned that they were seeking something memorable and creative and the statement that stuck with us was simple,…