Harger Howe Recruitment Marketing Blog

Gillian Barnes

Gillian Barnes
Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy.
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Recent Posts

Recruitment Branding – Be a Company of Choice

Recently, Forbes Magazine wrote an article called Ten Unmistakable Signs Of A Bad Place To Work and I wanted to highlight it because it provides some prime examples of what you should be aware of as a potential employee. With that list in mind, employers should really think about what they are…

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Harness the Power of Employee Brand Evangelists for Recruitment

We regularly talk about how important current employees are when it comes to brand building and promotion, but a lesser-known long-reaching recruitment advertising strategy is working towards creating a solid network of employee brand evangelists. Brand evangelists are enthusiastic promoters of…

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Recruitment Marketing Best Practices for Indeed Job Postings

We have many clients who like to utilize Indeed to promote open positions. In fact, since Indeed is a job aggregator, chances are their jobs are already on it among the other 500,000. We assist our clients in managing what is known as sponsored or Pay Per Click based jobs that reside at the top of…

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Interactive Media Strategy – Adding Video to Your Recruitment

In recent years, video has taken the Internet by storm. On Facebook, native video is driving traffic like crazy. On YouTube, certain individuals are making a living purely based on being a YouTube personality. Video was bound to make its recruitment debut at some point. In fact, many candidates…

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The Power of Pictures - Pinterest as a Sourcing Tool for Recruiters

As a photographer, I am always a huge proponent of visuals, but how effective are they really? Well, according to Industry West, a modern furnishing company, “As a result of our investment in Promoted Pins, Pinterest drove 77% more online conversions than other social platforms and has become the…

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Make Your Recruitment Marketing Blink Test Approved!

Let’s be honest, there’s a lot of recruitment marketing out in the world. Chances are when you went to buy your coffee this morning there was a Now Hiring sign you missed in the window. When you walked through the lunch room at work there was probably a poster for an employee referral program that…

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Nurse Recruitment Strategies for the Modern Healthcare Recruiter

In the past, recruiting was different. Many nurses were probably hired as young people in their twenties and often worked at the same hospital for their whole life. But times are different now and they're changing fast. Nurses are in high demand at every hospital and we are experiencing a…

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Spring is Here – Time to Clean Up Your Recruitment Microsite!

Microsites are ideal for recruitment and we’re sure you love yours, but as it’s the beginning of a new season, let’s take some time to do a deep Spring cleaning style audit to make sure you are making the most out of it. Taking stock of a microsite keeps it fresh and helps candidates remain…

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Boomerang Recruitment – How to Capitalize on this 2016 Hiring Trend

For those who aren’t familiar with the term, boomeranging or boomerang recruitment basically means sourcing candidates that have already left one company for another and have decided to come back to the first for one reason or another. In the past and somewhat in the present, boomerang candidates…

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5 Best Recruiting Practices for All Types of Companies

Recruiting, as you know is a competitive industry. Candidates are here today, gone tomorrow and recruiters are left constantly trying to stay ahead of the curve. It’s easy to get overwhelmed with the number of searches assigned per recruiter or the general process, but if you follow these best…

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