Category Archives: social-media-recruitment-advertising

Did you know that there are over 5 million professionals in the healthcare industry that use LinkedIn? It’s true! LinkedIn’s Healthcare in the United States Industry Report 2016 conducted comprehensive research about the industry and they have noted several trends that are extremely relevant to a…

We use Facebook advertising for recruitment purposes on a daily basis and have found it to be highly effective. One of the best things about Facebook advertising is that there is a specific formula to make recruitment ads effective. Most of the best practices for recruitment advertising on Facebook…

Have you seen the new Facebook Pages layout yet? It’s definitely noticeable! Personally, we are big fans. Why do you ask? Well, Facebook seems to be moving toward a much more simplified version that takes notes from the styling of its initial debut of Pages in 2010. If you’re unfamiliar with the…

Since Facebook acquired Instagram in 2012, many have been getting progressively more excited by the option of using dual platforms for advertising. In fact, we already integrate Facebook into our regular recruitment marketing proposals for clients as well as our strategy for the agency itself.…

As I mentioned in my previous blog, Facebook made an announcement last week that will affect pages. This is because the newsfeed is making a concerted effort to show users more of their friends’ updates. With this change, it is more crucial than ever that recruitment marketers adjust and start…

Periscope and Twitch have been popular for some time among the general public, but have you considered using Facebook Live for recruiting? For those of you who don't know Facebook Live is, Forbes describes it as, "a new feature for its users, capitalizing on the recent trends of online video…

As a photographer, I am always a huge proponent of visuals, but how effective are they really? Well, according to Industry West, a modern furnishing company, “As a result of our investment in Promoted Pins, Pinterest drove 77% more online conversions than other social platforms and has become the…

Though Pinterest is used by a large percentage of people for things like DIY and recipes, it is SO much more beneficial than that. Pinterest is an avenue that companies can use to market different types of offers in a more casual, visual way. Therefore, people who are genuinely interested in your…

When it comes to social recruiting, choosing the right platform is key to overall success. Although I would ultimately recommend an aggressive cross-platform campaign to maximize recruitment returns, sometimes budgetary concerns come into play, so you might need to focus on one or the other. With…

What is social media recruitment? Simply put, it is the use of social media platforms to inform relevant talent of opportunities within your company. While millennials make up the largest group of social media users, the 45-64 demographic is rapidly becoming more active. Social media recruiting…