Recruiting physicians is tough in today's market, especially when using typical strategies, such as print ads, radio spots, and billboards. While they can be effective in an overall recruitment plan, used by themselves they have lost their luster. Maybe it's time to come up with a new recruitment…
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The end of November is coming too quickly and soon December will be upon us. As we all know that the end of the year races by like an Olympic runner, so the best thing to do with the time you have left is to plan for next year. What sort of goals does your company have for the New Year? Perhaps…
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As you develop a social media plan for recruiting, Twitter is probably not the platform that leaps immediately to mind. After all, how much can you accomplish with a mere 140 characters launched out into virtual space?
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According to the Bureau of Labor Statistics, by the year 2025, over 75% of the working force will be comprised of Millennials. So how does this have an impact on the way a company recruits their talent? Millennials have been raised with the internet, and most rely on technology to accomplish their…
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Overall, I find that people are very hesitant to take the first step into the social media realm, but the fact is, not moving into more contemporary marketing is hurting them (especially those in the recruitment industry). True, if you don’t maintain your social networks they can be a detriment to…
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We live in an extremely fast-passed world where the average consumer is constantly bombarded with ads. As Gordon Borell noted in his talk from #INBOUND15, people pass 5,000 ads per day, they only see 285 and the average individual only notices 6 at best. So how do you make sure that your…
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It could be argued that the most important thing about advertising for any kind of service or job is knowing and marketing to the appropriate audience. The problem is, sometimes people know who their audience is, but they have no idea how to locate them! Fortunately, in the age of social media, we…
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