Harger Howe Recruitment Marketing Blog

Solving the Primary Care Physician Burnout Problem

Many studies have found that physician burnout is at an all time high. For instance, the American Medical Association and the Mayo Clinic reported, “burnout and satisfaction with work-life balance in US physicians worsened from 2011 to 2014. More than half of US physicians are now experiencing…

Details

Effective Physician Recruitment Marketing Tactics for 2016

The flipside of any negative situation is opportunity. Per Medscape’s Lifestyle Report 2016: Bias and Burnout research, physician burnout is at an all time high. In fact, “the highest percentages of burnout occurred in critical care, urology, and emergency medicine, all at 55%. Family medicine and…

Details

Get Ready for Changes on LinkedIn Company Pages

LinkedIn has decided that it is time to update their client experience when it comes to Company Pages. While this update isn’t live just yet, the beta version is fully available to page administrators. LinkedIn recommends you prepare for this change sooner rather than later as it will totally…

Details

Making the Right Physician Assistant or Nurse Practitioner Job Offer

According to Becker’s Hospital Review’s Emerging compensation trends for advanced practice clinicians infographic, “Advanced practice clinicians — nurse practitioners and physician assistants — are among the fastest growing occupations in the U.S. labor force.” And, when a particular profession…

Details

Direct Traffic and Inbound Recruitment Marketing

We live in an age where analytics and big data reign supreme, which is why many of our clients choose to utilize platforms like Google Analytics or inbound marketing software to track metrics. However, the issue of Direct Traffic is one of those things that can throw those metrics out of whack. The…

Details

Using Social Media Effectively to Promote Employee Referral Programs

At this point in time, recruiters are aware that employee referral programs are highly successful. After all, according to ICIMS’ report The Impact of Successful Employee Referral Programs, “the majority of employers find that referred employees outperform other employees on most aspects of overall…

Details

It's All About the Image: Recruitment Marketing with Pinterest

Though recruitment marketers aren’t heavily using Pinterest yet for sourcing, they should really begin to build it into their social media budgets for 2017. According to a recent article from the Wall Street Journal called Pinterest showing it can compete with Facebook, Twitter Pinterest has 150…

Details

Top Recruitment Marketing Headlines for the Houston Energy Market

The Houston market has had a hard time over the last few years, but we are encouraged by the consistently positive headlines we’ve been seeing. These energy headlines are directly applicable to recruiters who want to start proactively planning their 2017 recruitment marketing budgets. Without…

Details

Facebook Recruiting May Be Coming to Groups

Facebook groups are a unique, currently ad-free space within the Facebook empire, but that may change soon. Yesterday, Josh Constine published an article called Facebook tests ads in Groups, its next potential cash cow that noted testing of ads within groups is already underway. While at first this…

Details

Yet Another Reason for You to Use LinkedIn for Recruiting

Have you heard of the Open Candidates feature yet? If not, it’s okay! Last week LinkedIn launched an incredibly useful new tool that is open to all users, which allows recruiters to see if a candidate is “looking.” For candidates, LinkedIn positions it as such, “imagine if you could signal to…

Details