Harger Howe Recruitment Marketing Blog

We use Facebook advertising for recruitment purposes on a daily basis and have found it to be highly effective. One of the best things about Facebook advertising is that there is a specific formula to make recruitment ads effective. Most of the best practices for recruitment advertising on Facebook…

Back in February, our President Mike Walsh wrote a blog about the importance of having a diversity recruiting strategy. This article noted the challenges to setting one in motion and possible solutions. What it didn’t cover however, was how to make sure that your efforts stay in place when the…

We don’t think it’s a secret that Harger Howe as an agency is teeming with excitement for our next INBOUND experience. Last time we attended, we had the distinct pleasure of hearing a talk by Mari Smith who is known as the queen of Facebook. Recently, Mari put together a great article for Social…

Have you seen the new Facebook Pages layout yet? It’s definitely noticeable! Personally, we are big fans. Why do you ask? Well, Facebook seems to be moving toward a much more simplified version that takes notes from the styling of its initial debut of Pages in 2010. If you’re unfamiliar with the…

Native advertising, or as Small Business Trends defines it, “a form of online advertising that matches the form and function of the platform on which it appears” is great way to increase awareness of your employer brand or your open positions. Basically, native ads primary function is to adapt to…

A strong recruitment microsite is a great tool to drive candidate traffic and, more importantly applications. Recruitment microsites are unique as they function based on segmentation. Just think about segmentation for a moment, it’s a process that subdivides categories until they are incredibly…

It seems like every day there is a story in one industry or another about being in the right place at the right time and honestly, working on recruitment marketing is no different. Connections can be made at any time or at any place even if they aren’t relevant right away. Of course, there are…

If you were not aware, our Harger Howe - Houston office and our staff specialize in recruitment marketing and branding strategies for the energy sector. Because the oli and gas industry is so prevalent in the Houston area, we monitor stories and infromation about the oil and gas industry very…

Since Facebook acquired Instagram in 2012, many have been getting progressively more excited by the option of using dual platforms for advertising. In fact, we already integrate Facebook into our regular recruitment marketing proposals for clients as well as our strategy for the agency itself.…

Many of our clients use LinkedIn for their recruitment efforts; in fact, including active use of their recruiter seats. Recruiters typically use LinkedIn to advertise jobs, source candidate profiles, maintain company pages and run pay-per-click campaigns. However, surprisingly few recruiters…