Harger Howe Recruitment Marketing Blog

As I mentioned in my previous blog, Facebook made an announcement last week that will affect pages. This is because the newsfeed is making a concerted effort to show users more of their friends’ updates. With this change, it is more crucial than ever that recruitment marketers adjust and start…

In the recruitment advertising business, we create a lot of social media career pages for clients and over time we’ve found that certain elements make different platforms successful. For a Facebook careers page to be effective, it needs to contain the right content, the right calls to action and…

As early as 2015 TLNT HR was reporting in their blog “Hiring Job Hoppers: 10 Reasons Why They Are So Very Valuable” that, “changing jobs frequently has become the norm rather than the exception.” The fact is, the new norm is being open to many career opportunities and “hopping” when a better one…

As most recruiters know, the recruitment advertising game has changed drastically over the past few years. One of the biggest changes is that unlike in past years, candidates are more informed than most recruiters. They research companies long before they consider applying and they consider more…

Recruitment microsites work best when they feature genuine images of your staff. However, one problem our clients run into is a lack of imagery. Some of the issues they run into are: No budget for professional photos Issues with permission for outsider photographers Due to these kinds of issues, we…

As summer moves in so does the new recruitment season and according to the May/June issue of The New England Journal of Medicine's piece regarding "The Medicus Firm’s 2016 Provider Placement Summary", Primary Care is still the largest area of placement for physicians. In 2015, that summary reported…

In the recruitment marketing industry, it seems like we are always promoting link building strategies and there’s a definite reason. However, before I get into that, I’d like to cover what link building is (and the two types of links) as well as the difference between quality and quantity linking.

Recently, I read an interesting paper called "Toxic Workers" by Michael Houseman and Dyland Minor of Cornerstone OnDemand and Harvard Business School respectively. The article pointed out that relatively little research has been conducted regarding how to isolate so called “toxic workers” who are…

Periscope and Twitch have been popular for some time among the general public, but have you considered using Facebook Live for recruiting? For those of you who don't know Facebook Live is, Forbes describes it as, "a new feature for its users, capitalizing on the recent trends of online video…

In May, SHRM published an article called Class of 2016 College Graduate Hiring Forecast Best in 10 Years. In that article they stated that 2/3 of employers will be hiring new college graduates, which is an increase of 2% over 2015 (good news for paying off student loans!) In fact, “more than half…