Harger Howe Recruitment Marketing Blog

In today’s recruitment market, companies that are marketing themselves in a traditional manner are finding it harder to find talent. Print ads, radio and billboards are simply not cutting it anymore (at least on their own) so we are finding that the most successful companies are reassessing their…

Is your recruitment marketing website out of shape!? I bet it is! How do I know? It’s all in the SEO! Don’t worry though; I’ll have you back in fighting form by the end of this blog. Just follow these simple tips and you’ll be well on your way to being found online.

Having been in the ad business for almost 25 years, I have always been awestruck by how fast advertising and technology evolve together – technology is continuously creating new ways of sending out advertising messages and connecting and interacting with people. Today not only do we use smart…

Lots of recruiters tend to shy away from direct email because they assume it is perceived by candidates as either spam or that it is too old school for it to be relevant. While I understand that misconception is prevalent, it is just that…a misconception. In Isaac Moche's Hubspot email training, I…

We live in an extremely fast-passed world where the average consumer is constantly bombarded with ads. As Gordon Borell noted in his talk from #INBOUND15, people pass 5,000 ads per day, they only see 285 and the average individual only notices 6 at best. So how do you make sure that your…

In order for a hospital or medical center to run effectively and efficiently they need a full staff of qualified physicians. The bottom line in each organization is tied to the medical staff’s ability to see patients and provide the appropriate services. You can assign a direct dollar amount to…

Many people think that traditional media and radio advertising in particular is on the way out in lieu of social ads and music streaming, but while those platforms are on the rise, that just isn’t the case. We are in an advertising renaissance where, as marketers we must learn to reassess and…

Photo courtesy of My Mobile Billboard This past month, Dartmouth-Hitchcock came to us requesting a less than ordinary marketing strategy for a convention they were attending. They mentioned that they were seeking something memorable and creative and the statement that stuck with us was simple,…

At Harger Howe we love microsites for recruitment, but we realize that not everyone is familiar with the term so we thought we’d explain it. What is a microsite? Well, like the name implies, it’s a small site, but it is SO much more!

We don’t hire a lot of people, but when we do, we try to write a job description that is accurate, funny and engaging for our audience. We recognize that in order to hire the best people, we need to communicate our needs and desires for any new role. If we do a good job explaining the requirements…