Harger Howe Recruitment Marketing Blog

It could be argued that the most important thing about advertising for any kind of service or job is knowing and marketing to the appropriate audience. The problem is, sometimes people know who their audience is, but they have no idea how to locate them! Fortunately, in the age of social media, we…

One of the top inbound marketing conferences in our industry is coming Boston, Massachusetts next week. This year will be Harger Howe’s inaugural year attending and we are looking forward to soaking up all the current inbound information we can handle.

Close your eyes and think about your least favorite job. What was the worst part about it? Some people will definitely raise their hands citing reasons such as low pay, inconvenient hours or lack of upward mobility, but one of the commonly overlooked reasons for employee dissatisfaction and…

SEO and user experience are mutually dependent. When done the right way, anything that is good for the user's experience is also good for SEO and vice versa. By focusing on the user and providing them with the best experience possible, the search engine optimization should naturally follow suit. If…

There is already a doctor shortage in the United States due to the demands from an expanding and aging population. Combined with the influx of 40 million newly insured patients under the Affordable Care Act, this issue will persist. In fact, the doctor shortage is predicted to exacerbate, producing…

Recruitment branding is commonly known as employer branding. Universum Global defines it as, “the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The process facilitates the company’s…

Think of a sizable, renowned company, such as Google. Between the slogan, "do cool things that matter", esteemed employee perks, and innovative corporate culture, who wouldn't want to work for Google? Such a reputable company owes a lot of its success to its brand identity, as do many other…

A large percentage of our recruitment clients end up running to us in a panic when they need advertising. Why you ask? They are tearing their hair out every day because they operate in a reactionary way.

Yesterday's recruiting methods will not attract tomorrow's best candidates. Millennials are high in demand as they are the new majority in the labor force and their unique skill set is remarkably beneficial. Those who best understand what drives millennials will succeed at acquiring the top talent.…

When people mention social branding they are typically talking about a company on the whole, but niche markets such as healthcare recruitment need to play the game a little differently. At Harger Howe we produce and manage separate career-based pages for Twitter and Facebook for a number of our…