Category Archives: recruitment-marketing

There are a lot of facets to inbound marketing, but in my mind the word that describes it best is genuine. To be an inbound marketer, you need to genuinely want to help the population you are marketing to. Instead of pushing information out that people may not want to see, inbound marketing offers…

In 2014, McKinsey researched hundreds of global companies, and released a report on diversity in the workplace. Some of the facts they discovered about the current state were shocking. Not only is lack of corporate diversity a problem; the situation is actually getting worse.

Marketers, recruiters and human resources experts have been reporting that recruitment websites must be mobile for many years. The fact is mobile recruiting is not the future; it’s the present. According to the Pew Research Center’s 2015 survey data, “28% of Americans have used a smartphone as part…

LinkedIn is a great resource for recruiters and candidates because of the vast options available to each group. It is considered the most professional of the social networks and therefore it’s a perfect place to locate your next hire or your next job. Here are some LinkedIn recruiting strategies…

In the new world of Inbound Marketing you may be hearing the acronym CTA a lot. A CTA is a call to action, which alerts readers that they are to take a certain course of action. For instance, if you put up a job posting, there very well maybe a button at the bottom of the listing stating APPLY NOW!…

As advertising professionals, we often hear that our client’s websites don’t generate the physician or nurse candidates they need. If that is the case with your healthcare recruitment website, here are some essential questions to help you evaluate the overall efficacy of your efforts.

In a previous blog I talked about the blink test, which is how candidates decide whether or not your recruitment marketing is worth continuing to look at. It’s a decision that is made in 3-5 seconds and with that in mind, it’s crucial that you optimize your website’s design so that candidates have…

Human Resource departments across the nation are struggling, especially in the healthcare sector. Filling and keeping positions has become a tedious nightmare that has administrators everywhere constantly throwing their hands in the air wondering what they could be doing differently. Modernizing…

Does your company’s recruitment strategy look something like this? Employee gives notice/is terminated/is promoted Company posts open position on ATS Company conducts interviews for undetermined number of weeks until proper candidate is found Candidate then must give notice to now, former employer…

Inbound Marketing is term that is relatively new to the advertising world. Though companies like Hubspot have been around since 2006, there were only 14,000 attendees at last year’s Inbound conference. 14,000 doesn’t seem like a small number, but it really is when you compare it to the larger…