Category Archives: recruitment-marketing

The age of mobile optimization (and therefore smaller screens) has made it absolutely crucial that job descriptions for physicians are blink test approved. So…what is the blink test? Well, it’s a 3-5 second time period that you have to capture the attention of a candidate. It’s not long! And, given…

Growing pains and unexpected stretch goals are common among growth-driven companies. Unfortunately, something that is also common is a lack of proactive personnel sourcing. Typically during the growth stage, companies find themselves scrambling to execute their master plan and that’s when clients…

We have many clients who like to utilize Indeed to promote open positions. In fact, since Indeed is a job aggregator, chances are their jobs are already on it among the other 500,000. We assist our clients in managing what is known as sponsored or Pay Per Click based jobs that reside at the top of…

In recent years, video has taken the Internet by storm. On Facebook, native video is driving traffic like crazy. On YouTube, certain individuals are making a living purely based on being a YouTube personality. Video was bound to make its recruitment debut at some point. In fact, many candidates…

Let’s be honest, there’s a lot of recruitment marketing out in the world. Chances are when you went to buy your coffee this morning there was a Now Hiring sign you missed in the window. When you walked through the lunch room at work there was probably a poster for an employee referral program that…

In the past, recruiting was different. Many nurses were probably hired as young people in their twenties and often worked at the same hospital for their whole life. But times are different now and they're changing fast. Nurses are in high demand at every hospital and we are experiencing a…

For those who aren’t familiar with the term, boomeranging or boomerang recruitment basically means sourcing candidates that have already left one company for another and have decided to come back to the first for one reason or another. In the past and somewhat in the present, boomerang candidates…

Recruiting, as you know is a competitive industry. Candidates are here today, gone tomorrow and recruiters are left constantly trying to stay ahead of the curve. It’s easy to get overwhelmed with the number of searches assigned per recruiter or the general process, but if you follow these best…

Recruitment marketing and recruitment branding are different than what you think of as “product marketing.” Product marketing is often though of as “sexy and innovative,” but although you may not think of recruitment marketing as “sexy,” you should definitely think of it as innovative. The fact is;…

One of the biggest budgeting concerns for companies is deciding whether or not to hire professional advertising agencies specifically for recruitment branding and promotion. We understand that sometimes this sort of advertising can seem unnecessary, especially when you have an incredible internal…