Category Archives: recruitment-marketing

In the digital world updates happen literally overnight. Between candidate screenings and strategy meetings it can be hard to keep up with the rollercoaster of improvement. That’s why we’ve chosen to update you on some of the most important recruitment marketing changes from this month in one easy…

Have you ever received an email from a sender whose list you may have signed up for years back that you automatically deleted? Have you ever been forced to click an ad that was irrelevant to you in order to access relevant career search information? Have you ever heard from a recruiter that didn’t…

The flipside of any negative situation is opportunity. Per Medscape’s Lifestyle Report 2016: Bias and Burnout research, physician burnout is at an all time high. In fact, “the highest percentages of burnout occurred in critical care, urology, and emergency medicine, all at 55%. Family medicine and…

10. Understand the Informed Candidate In today’s world, the recruitment marketing game has changed. It used to be that marketers could push out outbound marketing only (billboards, print ads etc) and they would be embraced, but companies really need to start considering the fact that 2016…

Have you ever tried to find something on your phone quickly only to be deterred by pop up ads that seem to be almost impossible to X out of? We have! Some companies use this strategy to get people to sign up for their newsletters while others use them for agressive recruitment marketing. This type…

One of the biggest issues we are seeing throughout the industry in 2016 is a lack of response when is comes to direct email recruitment marketing. Direct email marketing for recruitment used to be an effective option for many campaigns. We would buy a list from an association, create the HTML and…

With 285,000 members from over 165 countries the Society for Human Resource Management is an incredible resource for up-to-the-minute insights within the recruitment sector. This year, they put our a report called The New Talent Landscape – Recruiting Difficulty and Skills Shortages that examines…

A strong recruitment microsite is a great tool to drive candidate traffic and, more importantly applications. Recruitment microsites are unique as they function based on segmentation. Just think about segmentation for a moment, it’s a process that subdivides categories until they are incredibly…

Since Facebook acquired Instagram in 2012, many have been getting progressively more excited by the option of using dual platforms for advertising. In fact, we already integrate Facebook into our regular recruitment marketing proposals for clients as well as our strategy for the agency itself.…

Many of our clients use LinkedIn for their recruitment efforts; in fact, including active use of their recruiter seats. Recruiters typically use LinkedIn to advertise jobs, source candidate profiles, maintain company pages and run pay-per-click campaigns. However, surprisingly few recruiters…