--- title: Harger Howe Recruitment Marketing Blog | Gillian Barnes (10) description: Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. (10) --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe\_Logo\_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe\_Logo\_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png)](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Harger Howe Recruitment Marketing Blog - [Home](https://hargerhowe.com/) - Blog ## Gillian Barnes ![Gillian Barnes](https://inbound.hargerhowe.com/hubfs/gillbwsquare.jpg) Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. Find me on: ### Recent Posts [![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-511724780.jpg?width=323&name=ThinkstockPhotos-511724780.jpg)](https://inbound.hargerhowe.com/blog/effective-physician-recruitment-marketing-tactics-for-2016) [Nov012016](https://inbound.hargerhowe.com/blog/archive/2016/11/01) ## [Effective Physician Recruitment Marketing Tactics for 2016](https://inbound.hargerhowe.com/blog/effective-physician-recruitment-marketing-tactics-for-2016) [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [workplace culture](https://inbound.hargerhowe.com/blog/topic/workplace-culture), [Physician Recruitment](https://inbound.hargerhowe.com/blog/topic/physician-recruitment), [recruitment marketing](https://inbound.hargerhowe.com/blog/topic/recruitment-marketing), [company culture](https://inbound.hargerhowe.com/blog/topic/company-culture) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [November 01, 2016](https://inbound.hargerhowe.com/blog/archive/2016/11/01) The flipside of any negative situation is opportunity. Per Medscape’s Lifestyle Report 2016: Bias and Burnout research, physician burnout is at an all time high. In fact, “the highest percentages of burnout occurred in critical care, urology, and emergency medicine, all at 55%. Family medicine and… [Details](https://inbound.hargerhowe.com/blog/effective-physician-recruitment-marketing-tactics-for-2016) [![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-503489106.jpg?width=323&name=ThinkstockPhotos-503489106.jpg)](https://inbound.hargerhowe.com/blog/get-ready-for-changes-on-linkedin-company-pages) [Oct272016](https://inbound.hargerhowe.com/blog/archive/2016/10/27) ## [Get Ready for Changes on LinkedIn Company Pages](https://inbound.hargerhowe.com/blog/get-ready-for-changes-on-linkedin-company-pages) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [LinkedIn](https://inbound.hargerhowe.com/blog/topic/linkedin) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 27, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/27) LinkedIn has decided that it is time to update their client experience when it comes to Company Pages. While this update isn’t live just yet, the beta version is fully available to page administrators. LinkedIn recommends you prepare for this change sooner rather than later as it will totally… [Details](https://inbound.hargerhowe.com/blog/get-ready-for-changes-on-linkedin-company-pages) [![ThinkstockPhotos-478318398.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-478318398.jpg?width=323&name=ThinkstockPhotos-478318398.jpg)](https://inbound.hargerhowe.com/blog/making-the-right-physician-assistant-or-nurse-practitioner-job-offer) [Oct262016](https://inbound.hargerhowe.com/blog/archive/2016/10/26) ## [Making the Right Physician Assistant or Nurse Practitioner Job Offer](https://inbound.hargerhowe.com/blog/making-the-right-physician-assistant-or-nurse-practitioner-job-offer) [hiring](https://inbound.hargerhowe.com/blog/topic/hiring) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 26, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/26) According to Becker’s Hospital Review’s Emerging compensation trends for advanced practice clinicians infographic, “Advanced practice clinicians — nurse practitioners and physician assistants — are among the fastest growing occupations in the U.S. labor force.” And, when a particular profession… [Details](https://inbound.hargerhowe.com/blog/making-the-right-physician-assistant-or-nurse-practitioner-job-offer) [![direct traffic](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-451038867.jpg?width=323&name=ThinkstockPhotos-451038867.jpg)](https://inbound.hargerhowe.com/blog/direct-traffic-and-inbound-recruitment-marketing) [Oct212016](https://inbound.hargerhowe.com/blog/archive/2016/10/21) ## [Direct Traffic and Inbound Recruitment Marketing](https://inbound.hargerhowe.com/blog/direct-traffic-and-inbound-recruitment-marketing) [inbound marketing](https://inbound.hargerhowe.com/blog/topic/inbound-marketing), [direct traffic](https://inbound.hargerhowe.com/blog/topic/direct-traffic) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 21, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/21) We live in an age where analytics and big data reign supreme, which is why many of our clients choose to utilize platforms like Google Analytics or inbound marketing software to track metrics. However, the issue of Direct Traffic is one of those things that can throw those metrics out of whack. The… [Details](https://inbound.hargerhowe.com/blog/direct-traffic-and-inbound-recruitment-marketing) [![ThinkstockPhotos-546453534.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-546453534.jpg?width=323&name=ThinkstockPhotos-546453534.jpg)](https://inbound.hargerhowe.com/blog/using-social-media-effectively-to-promote-employee-referral-programs) [Oct202016](https://inbound.hargerhowe.com/blog/archive/2016/10/20) ## [Using Social Media Effectively to Promote Employee Referral Programs](https://inbound.hargerhowe.com/blog/using-social-media-effectively-to-promote-employee-referral-programs) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [employee engagement](https://inbound.hargerhowe.com/blog/topic/employee-engagement), [employee referral programs](https://inbound.hargerhowe.com/blog/topic/employee-referral-programs) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 20, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/20) At this point in time, recruiters are aware that employee referral programs are highly successful. After all, according to ICIMS’ report The Impact of Successful Employee Referral Programs, “the majority of employers find that referred employees outperform other employees on most aspects of overall… [Details](https://inbound.hargerhowe.com/blog/using-social-media-effectively-to-promote-employee-referral-programs) [![ThinkstockPhotos-518820132.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-518820132.jpg?width=323&name=ThinkstockPhotos-518820132.jpg)](https://inbound.hargerhowe.com/blog/visuals-are-overtaking-wit-recruitment-marketing-with-pinterest) [Oct192016](https://inbound.hargerhowe.com/blog/archive/2016/10/19) ## [It's All About the Image: Recruitment Marketing with Pinterest](https://inbound.hargerhowe.com/blog/visuals-are-overtaking-wit-recruitment-marketing-with-pinterest) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [pinterest](https://inbound.hargerhowe.com/blog/topic/pinterest) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 19, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/19) Though recruitment marketers aren’t heavily using Pinterest yet for sourcing, they should really begin to build it into their social media budgets for 2017. According to a recent article from the Wall Street Journal called Pinterest showing it can compete with Facebook, Twitter Pinterest has 150… [Details](https://inbound.hargerhowe.com/blog/visuals-are-overtaking-wit-recruitment-marketing-with-pinterest) [![ThinkstockPhotos-497318682.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-497318682.jpg?width=323&name=ThinkstockPhotos-497318682.jpg)](https://inbound.hargerhowe.com/blog/top-recruitment-marketing-headlines-for-the-houston-energy-market) [Oct172016](https://inbound.hargerhowe.com/blog/archive/2016/10/17) ## [Top Recruitment Marketing Headlines for the Houston Energy Market](https://inbound.hargerhowe.com/blog/top-recruitment-marketing-headlines-for-the-houston-energy-market) [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting), [energy sector](https://inbound.hargerhowe.com/blog/topic/energy-sector), [energy industry](https://inbound.hargerhowe.com/blog/topic/energy-industry) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 17, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/17) The Houston market has had a hard time over the last few years, but we are encouraged by the consistently positive headlines we’ve been seeing. These energy headlines are directly applicable to recruiters who want to start proactively planning their 2017 recruitment marketing budgets. Without… [Details](https://inbound.hargerhowe.com/blog/top-recruitment-marketing-headlines-for-the-houston-energy-market) [![ThinkstockPhotos-469588037.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-469588037.jpg?width=323&name=ThinkstockPhotos-469588037.jpg)](https://inbound.hargerhowe.com/blog/facebook-recruiting-may-be-coming-to-groups) [Oct122016](https://inbound.hargerhowe.com/blog/archive/2016/10/12) ## [Facebook Recruiting May Be Coming to Groups](https://inbound.hargerhowe.com/blog/facebook-recruiting-may-be-coming-to-groups) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [social media recruitment advertising](https://inbound.hargerhowe.com/blog/topic/social-media-recruitment-advertising), [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 12, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/12) Facebook groups are a unique, currently ad-free space within the Facebook empire, but that may change soon. Yesterday, Josh Constine published an article called Facebook tests ads in Groups, its next potential cash cow that noted testing of ads within groups is already underway. While at first this… [Details](https://inbound.hargerhowe.com/blog/facebook-recruiting-may-be-coming-to-groups) [![](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-489877140.jpg?width=323&name=ThinkstockPhotos-489877140.jpg)](https://inbound.hargerhowe.com/blog/yet-another-reason-for-you-to-use-linkedin-for-recruiting) [Oct112016](https://inbound.hargerhowe.com/blog/archive/2016/10/11) ## [Yet Another Reason for You to Use LinkedIn for Recruiting](https://inbound.hargerhowe.com/blog/yet-another-reason-for-you-to-use-linkedin-for-recruiting) [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting), [LinkedIn](https://inbound.hargerhowe.com/blog/topic/linkedin) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 11, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/11) Have you heard of the Open Candidates feature yet? If not, it’s okay! Last week LinkedIn launched an incredibly useful new tool that is open to all users, which allows recruiters to see if a candidate is “looking.” For candidates, LinkedIn positions it as such, “imagine if you could signal to… [Details](https://inbound.hargerhowe.com/blog/yet-another-reason-for-you-to-use-linkedin-for-recruiting) [![NEPRA.png](https://inbound.hargerhowe.com/hs-fs/hubfs/NEPRA.png?width=323&name=NEPRA.png)](https://inbound.hargerhowe.com/blog/nepra-launches-a-new-website-for-2016) [Oct072016](https://inbound.hargerhowe.com/blog/archive/2016/10/07) ## [NEPRA Launches a New Website for 2016](https://inbound.hargerhowe.com/blog/nepra-launches-a-new-website-for-2016) [Microsite Development](https://inbound.hargerhowe.com/blog/topic/microsite-development), [NEPRA](https://inbound.hargerhowe.com/blog/topic/nepra), [Web Development](https://inbound.hargerhowe.com/blog/topic/web-development) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 07, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/07) Over the past few months, Harger Howe’s team has been working with the Northeast Physician Recruiter Association (NEPRA) team to launch a new, comprehensive website for their organization. In addition to providing a registration portal for the NEPRA Conference 2016, the new site features a fully… [Details](https://inbound.hargerhowe.com/blog/nepra-launches-a-new-website-for-2016) [8](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/8) [9](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/9) [10](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/10) [11](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/11) [12](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/12) ### Recent Articles [![The AI Skills Gap: Finding Candidates With The Right Skills](https://inbound.hargerhowe.com/hubfs/GettyImages-2207162096.jpg)](https://inbound.hargerhowe.com/blog/the-ai-skills-gap-finding-candidates-with-the-right-skills) [The AI Skills Gap: Finding Candidates With The Right Skills](https://inbound.hargerhowe.com/blog/the-ai-skills-gap-finding-candidates-with-the-right-skills) *October 19, 2026* [![The Physician Benefits Gap: What Candidates Aren't Seeing in Job Listings](https://inbound.hargerhowe.com/hubfs/GettyImages-2235702740.jpg)](https://inbound.hargerhowe.com/blog/the-physician-benefits-gap-what-candidates-arent-seeing-in-job-listings) [The Physician Benefits Gap: What Candidates Aren't Seeing in Job Listings](https://inbound.hargerhowe.com/blog/the-physician-benefits-gap-what-candidates-arent-seeing-in-job-listings) *October 13, 2026* [![Physician Recruitment on a Smaller Budget](https://inbound.hargerhowe.com/hubfs/GettyImages-2214228755.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-on-a-smaller-budget) [Physician Recruitment on a Smaller Budget](https://inbound.hargerhowe.com/blog/physician-recruitment-on-a-smaller-budget) *October 12, 2026* [![When Recruiting Gets Easier, Strategy Matters More](https://inbound.hargerhowe.com/hubfs/GettyImages-2194093558.jpg)](https://inbound.hargerhowe.com/blog/when-recruiting-gets-easier-strategy-matters-more) [When Recruiting Gets Easier, Strategy Matters More](https://inbound.hargerhowe.com/blog/when-recruiting-gets-easier-strategy-matters-more) *September 24, 2026* [![The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/hubfs/GettyImages-1492515462.jpg)](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) [The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) *September 16, 2026* [![Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/hubfs/GettyImages-1387619421.jpg)](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) [Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) *September 14, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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