Harger Howe Recruitment Marketing Blog

Gillian Barnes

Gillian Barnes
Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy.
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Recent Posts

How NOT to Write a Physician Job Description

Just recently, we were in a new business meeting with some savvy physician recruiters. In this meeting we discussed how our company rewrites physician job descriptions for our clients so that they don’t have to. However, one person brought up a great point. With certain high profile searches, there…

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How the Best Physician Recruiters Send LinkedIn Invites

Have you ever received a notification in your LinkedIn inbox that left your irked? Maybe you had met someone at a conference and they had seemed genuinely interested in connecting with you on LinkedIn? However, chances are that when you received said invitation it was decidedly underwhelming. It…

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4 Trends Physician Recruiters Should Know for 2017

The 2016 ASPR In-House Physician Recruitment Benchmarking Report has been released and it contains many vital statistics for physician recruiters. According to the report summary, “A total of 155 organizations participated providing data for 398 in‐house physician recruiters and 6,515 active…

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Why Inbound Recruitment Marketing Will Help Your 2017 SEO

On Black Friday, Govind Agarwal wrote an article for Business 2 Community called 6 Upcoming SEO Trends Set To Affect Your Ranking In 2017. In this article, Agarwal notes items including voice search technology, social media and more. What we want to cover today is why inbound recruitment marketing…

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Direct Search is the Recruitment Solution You’ve Been Searching For

It’s almost December and most of us are thinking about the holidays, but some stressed recruiters and companies are thinking about more pressing concerns. These concerns include general hiring shortages, but are particularly painful when it comes to hard-to-fill or upper level management positions…

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Content Plus Context: Why Inbound Recruitment Marketing Works

Have you ever received an email from a sender whose list you may have signed up for years back that you automatically deleted? Have you ever been forced to click an ad that was irrelevant to you in order to access relevant career search information? Have you ever heard from a recruiter that didn’t…

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Niche Recruitment – Why More Specific Job Boards Provide Top Talent

The Society for Human Resource Management (SHRM) recently posted an article called Niche Job Sites Still Valuable as Legacy Boards Fade. We were very excited to read that article, because it confirms something we’ve long believed: niche jobs boards are more effective because they reach the right…

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How to Use the Same Recruitment Marketing Content to Extend Your Reach

One of the biggest issues facing marketers is how to make content stretch beyond the initial push. As we all know, there are only 24 hours in the day, 40 hours in the work week and much less than that for content production and promotion. When it comes to recruitment marketing, this sort of issue…

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Driller Spending is on the Rise! Start Energy Recruiting NOW!

According to an article from the Houston Chronicle called Drillers spending increases indicate turning point for industry the Houston energy market is set to come back swinging. Several factors support this including increased 2017 monetary allocations for oil field operations and the possibility…

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Solving the Primary Care Physician Burnout Problem

Many studies have found that physician burnout is at an all time high. For instance, the American Medical Association and the Mayo Clinic reported, “burnout and satisfaction with work-life balance in US physicians worsened from 2011 to 2014. More than half of US physicians are now experiencing…

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